Web design is important for a number of reasons, most notably your customers’ online experience with your business. While user experience may sound simple, it actually encompasses many things, including site performance and speed. In addition, how easy is your site to navigate and fill out a contact form, or some other point of engagement you want your users to complete. This is your opportunity to define who your business is, what you represent, and display your products/services in the best way possible.
Your website is a representation of you and your business. Oftentimes a website is the first impression a potential customer will have of your business. What would your reaction be to your website if you were the customer doing research to buy a product or service you offer?