What is Content Marketing?
Content Marketing is creating copy, images, and videos that are relevant, fresh, and unique. This content can be used to be broadcast across a number of platforms to target your audience and get picked up by Google’s algorithm to become ranked well in the search results.
What Makes Good Content?
1. Good content is made up of all original copy. This can be about your industry, work culture, values, employees, your products/services, events, or anything that is relevant to your business.
2. Photos are also content. Take high quality photos that showcase who you are and what you do.
3. Lastly, videos go a long way. Show people what you do and who you are in short videos. Attention spans are short so 30 seconds - 1 minute videos are one of the best ways to communicate to your audience.