Content Marketing

Why Is Content So Important?

Content Marketing

What is Content Marketing?

Content Marketing is creating copy, images, and videos that are relevant, fresh, and unique. This content can be used to be broadcast across a number of platforms to target your audience and get picked up by Google’s algorithm to become ranked well in the search results.

What Makes Good Content?

1. Good content is made up of all original copy. This can be about your industry, work culture, values, employees, your products/services, events, or anything that is relevant to your business. 

2. Photos are also content. Take high quality photos that showcase who you are and what you do. 

3. Lastly, videos go a long way. Show people what you do and who you are in short videos. Attention spans are short so 30 seconds - 1 minute videos are one of the best ways to communicate to your audience. 

By creating great content with these three avenues you can please visitors and Google. Everyone learns and wants to receive content differently, so the more avenues you can contribute fresh unique content the better!


Where and How Does Content Get Shared?

1. All of the content on your website should be original. Even if you are a distributor or reseller of a particular product/service, you should still include your own copy to distinguish your business from other similar distributors/resellers. 

2. Create a blog. Blog 1-4 times per month. The more you blog the more potential you have to grab Google’s attention and bring more visitors to your website. 

3. Utilize social media. You may think no one will be reading my social media posts. That may be the case at first. However, Google uses these social platforms as signals to show you are an authority in your field. This will contribute to rankings, referrals, and potential new backlinks. 

4. Setup email campaigns to connect with current clients, prospects, or people generally interested in your business. You can segment your campaigns to properly target your audience. 

5. The final way that content can be shared is through other websites. Think about news authorities in your industry. What if they posted a piece written by your business? You would probably get more attention from visitors and this will boost your website’s clout on the web.


How do we help you create content?

Corporate Conversions can help in all of the above areas. Whether we research the content on our own for approval by your business or setup a one time, weekly, or monthly interview/meeting to determine the best course of action in marketing your business through content.