SEO News

Using Twitter to Market to Millennials

With the proliferation of new social media, every business must consider its audience in choosing which platforms to use for marketing and communication to their customers. There are too many of them to do justice to them all, and some of them will not give a good return on investment for time spent. Facebook is the most popular social media platform for all segments of the American population - men, women, Boomers, Millennials, educated, urban, rural, and high and low income. For most businesse...
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Help Us Protect Net Neutrality!

protect net neutrality
In our August blog post we discussed how net neutrality is crucial for small businesses . Since then, the chairman of the FCC, Ajit Pai, has announced that the FCC will be voting on whether to roll back the net neutrality regulation that has been in place since 2015. The current regulation prevents "[i]nternet access providers from blocking content, websites and applications, slowing or speeding up services or classes of service, and charging online services for access or fast lanes to Internet ...
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An Update on Google's Mobile-First Indexing

Mobile-first indexing
Back in May when we discussed how Google's mobile-first indexing may affect your company's search rankings , we said that if your company's website was designed to be responsive - that is, to accommodate both desktop and mobile devices - then your website should not be hurt by this shift in the way Google indexes. If your company's website has not been designed to be responsive, this new way of indexing may eventually render parts of your website, even large parts, invisible to Google searches. ...
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3 Terrible SEO Myths You Might Believe

seo myths
Search Engine Optimization, or SEO, is something most people have heard of, but many do not understand well. There are many myths about what SEO is and what it can do for a website. Today we'll dismantle three terrible SEO myths, so you don't have to. Myth #1: SEO Experts Can Guarantee Your Site Top Rankings Fast SEO is the exact opposite of magic - it's the practice of regularly and consistently creating and formatting your website content in a way that Google prefers it so that they reward you...
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Why Net Neutrality Is Crucial for Small Businesses

net neutrality
For many years now the issue of net neutrality has been a topic of discussion and then a realized fact. As defined, net neutrality is "the principle that Internet service providers should enable access to all content and applications regardless of the source, and without favoring or blocking particular products or websites." This essentially ensures a level playing field for all users of the internet. According to current FCC regulation, all internet service providers (ISPs) must provide their c...
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