SEO News

The Benefits of Using a Content Management System

When a company makes the decision to build or redesign its website , one decision the owners must make right away is whether the website should be built custom or using a content management system (CMS) to power it. There are pros and cons for both options, but for many companies, a content management system has distinct advantages. Here we will talk about what the advantages of a CMS are. It's hard to overstate the importance of a website to a business. It's the main tool the company's owners h...
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SEO Isn't Magic

We've discussed before how essential good SEO is for any company that wants to be competitive online. Unfortunately, many people have unrealistic expectations of how SEO works and also how fast it works. SEO isn't magic. There is no SEO authority who can guarantee that a site will go from no internet traffic to a deluge of visitors (and conversions) overnight based on SEO work. SEO takes time to make a difference. Every bit of SEO on site and off adds to its overall effect. That effect is amplif...
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Trust: How Local Listing Accuracy Affects Reputation

For most small businesses, getting local customers to notice your company is imperative. Creating multiple business listings on online directories is very helpful for this goal. Google and other search engines use these multiple business listings within their ranking algorithms to determine search engine results. While these listings often do not include backlinks, the information they provide must be consistent. If it is consistent, search engines confer a certain amount of legitimacy or trust ...
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Local Directory Listings and SEO

In May, we touched on on-site and off-site SEO , or commonly referred to as on-page and off-page SEO. One of the most overlooked areas in off-site SEO is local directory listings. This area of SEO is frequently overlooked because most of these websites crawl the web in a similar way that Google does in order to retrieve the correct information about businesses. If you have a business, there are two important reasons you should claim as many of these local directory listings as possible. The firs...
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What Is Off-Site SEO?

In our last blog we talked about on-site SEO practices that can help a website that isn't ranking well when users search for products and services a company provides. The other half of SEO concerns developing references and links to that website from other websites. This is off-site SEO. We will explain what that means and why it matters here. What Is Off-Site SEO? Off-site SEO, also referred to as off-page SEO , is the term that describes techniques that can be taken on the internet beyond the ...
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