SEO News

Does Your Company Have an Outdated Logo?

When business owners think of redesigns, for the most part they focus on their website . This makes sense because a website is the online face of their company. A website redesign or facelift can give customers the assurance that the company is still active, growing, and improving. The website is not the company's only representation, however. If used correctly for branding and in the company's marketing, the company logo will be what your customers think of in their mind's eye . An Outdated Log...
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Be an Informer, not a Meformer on Your Social Media

Previously, we've discussed how manufacturers can utilize social media and drive leads through their websites . Creating a presence and a brand for your company on social media can be challenging , especially for manufacturers or companies that sell business to business. How can you boost awareness of your brand and attract customers? How do you promote products and services that are important and necessary but harder to market? How do you draw in an audience and make them want to hear what you ...
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Creating a Google Ads Account

‚Äč Internet ads provide a variety of benefits and are a great way to bring potential users who are interested in your product or service to your website. While just one of many different ad platforms , Google Ads makes up the majority of ad market share on the internet. If you're interested in placing ads on Google, websites outside of the Google network, and YouTube, but don't know where to start, we'll walk you through the process of creating your first Google Ads account. This assumes you are ...
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PPC Success Depends on Your Website

There are many platforms for Pay Per Click (PPC) . Some familiar platforms include: Google ads (AdWords), Microsoft ads (Bing ads), Facebook ads, LinkedIn ads, and retargeting services like AdRoll. Which ones should your company use in order to achieve greater PPC success? Many companies Corporate Conversions works with have tried to manage PPC in house with little or no experience. They tell us, "It feels like it's working," but that is like saying, "I think I can make it there" in a vehicle wi...
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Why Search Engines Love WordPress Sites

In our last blog we talked about the benefits of using content management systems when designing your website . One of the perks of using a CMS like WordPress is that these systems are designed to be friendly to search engines. In order to properly index a website, search engines continuously crawl the internet and include all new data into their algorithms. From there they generate rankings. If you want your website to have good search rankings and traffic, your site needs to be search engine f...
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