The use of SEO as beneficial for keyword searching has been established, but how can it help build a business’s brand and convert more searches to sales? Well, in a sense Google is helping to create new brands with its displayed results because its algorithm rewards relatively unknown brands if those businesses better conform to the standards Google demands for higher rankings. So a small company employing a savvy white hat SEO strategy can compete far above its weight class for customers online than it could in a traditional advertising market.
With targeted keyword SEO, strategic Adwords campaigns, and remarketing, a business can literally follow its potential customers online and create demand where it might otherwise peter out. How many times have you looked for a product on Amazon.com or another large retail site and then later seen that same product pop up in an ad on Facebook or a favorite blog or news site? While some browsers may react negatively, this strategy does create buzz, and, for the right product, an impression of ubiquitousness. A repeated advertisement for a book or movie builds a quasi word-of-mouth advertising. The user begins to wonder, “Where have I heard of that book before?” Or, “Is everyone seeing this movie except me?” Repetition over time builds name recognition and curiosity and, eventually, sales.
Good branding is an art, as is effective SEO. Businesses committed to either, or both, owe it to themselves to understand their strengths and weaknesses and how they can be combined together for better effect. Corporate Conversions can help you develop your online power strategy for more leads and better conversion rates. So if you are wondering how much better your company could be doing online, call us today.
+Max Friar is a co-founder of Corporate Conversions, LLC. Max enjoys comprehensive website audits and analysis and helping clients with full-scope SEO solutions. Max resides in Grand Rapids with his wife, Cori, and three children, Brenna, Max, and Jack.