How Fake Reviews Can Tank Your SEO Business

How Fake Reviews Can Tank Your SEO Business

Recently New York Attorney General Eric Schneiderman settled with 19 different SEO companies over a lawsuit brought against them by Yelp, a local search website that allows readers to leave reviews about the companies listed: 

"NEW YORK -- Attorney General Eric T. Schneiderman today announced that 19 companies had agreed to cease their practice of writing fake online reviews for businesses and to pay more than $350,000 in penalties. "Operation Clean Turf," a year-long undercover investigation into the reputation management industry, the manipulation of consumer-review websites, and the practice of astroturfing, found that companies had flooded the Internet with fake consumer reviews on websites such as Yelp, Google Local, and CitySearch. In the course of the investigation, the Attorney General's office found that many of these companies used techniques to hide their identities, such as creating fake online profiles on consumer review websites and paying freelance writers from as far away as the Philippines, Bangladesh and Eastern Europe for $1 to $10 per review. By producing fake reviews, these companies violated multiple state laws against false advertising and engaged in illegal and deceptive business practices."

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Cheaters Never Win: Why It's No Longer Easy to Get on the Front Page of Google

Cheaters Never Win: Why It's No Longer Easy to Get on the Front Page of Google

The Internet is filled with countless web pages, each vying for a spot at the top of the most popular search engines: Google, Yahoo! and Bing, to name a few. In order to properly optimize the search engine ranking of a business, keywords and metadata must be used. Producing quality updates and content on a regular basis is also very important to being placed high, particularly on Google. Most people want to place high on Google's search pages because it is the most used search engine on the Internet, by far. But Google changes its search algorithms on a regular basis now and instead of informing businesses of the changes like it used to, the Internet giant has decided to make its modifications on a more covert level. According to experts, this is giving users a better experience because many companies would use SEO to have themselves show up on searches that were not relevant to them.

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Google Hires an SEO Expert to Manage its SEO

Google Hires an SEO Expert to Manage its SEO

It’s no secret that accomplishing good SEO is a continuing challenge. Google, in an effort to create a more interesting, authentic, and “truthful” internet, keeps throwing new wrenches into its own algorithm in order to thwart manipulation. What this has meant for websites is that what worked amazingly well as SEO three years ago may well get your site penalized now - or completely blown out of the water.

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Are You Ready for Google's Mobilegeddon?

Are You Ready for Google's Mobilegeddon?

How mobile friendly is your company’s website? Do you know? If you don’t, in short order you will find out because next Tuesday, April 21, Google is releasing its updated algorithm which is designed to place mobile-accommodating sites higher in its search rankings.

This may sound like it’s not much to worry about. After all, website traffic from mobile phones and tablets is hardly a new thing.  In fact, in 2014 global internet traffic from mobile devices finally overtook traffic from desktops and mobile searches currently make up approximately 30% of all searches - which means that businesses with mobile unfriendly websites were already suffering from a natural decrease in traffic. But Google’s mission here is to create a better internet for the mobile user by actively penalizing companies who do not update their websites for mobile so this algorithm update is a carrot/stick approach. There will be more carrots for companies with sites that comply, and companies with sites that do not will take a beating.

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3 Steps to Keep Organic Traffic After You Redesign Your Website

3 Steps to Keep Organic Traffic After You Redesign Your Website

BEFORE

SEO Must Be Part of the Process

If your site designer is not affiliated with your developers and SEO team, make sure they get acquainted. In fact, they should be regularly communicating because each plays a crucial role in how your website will ultimately perform. Once these three all understand your goals and ambitions, it is time to move on to the redesign.

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