Corporate Conversions takes Google seriously when they say they want well written, relevant content, and so should you. This is the information clients are looking for online, and providing it in a regular, timely, and well researched fashion will bring you to their attention. To create and publish that content, we have developed a system of getting to know our clients, their industries and and goals.
The first step is, of course, to meet our clients and spend some time coming understand their business and ambitions. Of course, all businesses want one thing - to connect with the right customers, but these right customers differ, sometimes drastically, from client to client. A manufacturing client may want to get his product into the hands of as many people as possible. An artist may be looking to create for a specific niche. It may not be immediately obvious whose business they are seeking, so this interview process is critical. Once we know who you are, what your goals are, and what your products or services are, we can establish an appropriate content calendar for you.
First, there is deciding which platforms are important and current. This has obviously varied over time. Is it Facebook or is Facebook passe now, the last refuge of retirees with too much time on their hands? On the other hand, perhaps marketing to retirees would be profitable for your company.
Is your business or your niche photogenic enough for Instagram to work for you? Instagram is hot right now, but there’s little opportunity for customer engagement there. Rather than using it for direct marketing, it’s better for building excitement visually that can later be tapped in another way.
Social media can be both a blessing and a curse. From a personal standpoint, it can be very engrossing and entertaining. In fact, the average American user spends 3.2 hours per day on social media with young people and women spending even more time. That means that average American is on social media one quarter of the time she is awake. That’s a lot of time! And if the average American utilizes social media that much, imagine how much time social media managers must spend.
People who work with social media on behalf of themselves or their companies know what a potential time drain the internet is and how, taking just a casual approach to finding and sharing things with followers or friends, entire days can be lost to this void. Fortunately, there are better strategies not only to find interesting content to share, but to schedule and post it as well.