To give an example, the charts below show the before and after of a site that did not have its keywords properly optimized on its website. Check out what happened to the rankings in one week! (“Red” is a decrease in ranking position. Conversely, “green” is an increase in ranking.)
Keywords not targeted on the website:
The next week with the keywords implemented properly:
In the past, it was easy for SEO consultants to game search engines by spamming keywords across a website. However, in recent years, Google and Bing have both begun heavily penalizing this practice. Proper keyword research and implementation must be done to rank well in this new age of searching. Keywords are only a small piece of the SEO pie, but, nonetheless, they can go a long way, creating new opportunities for your business.