What is the Best Way to Respond to Negative Online Reviews & Comments?

What is the Best Way to Respond to Negative Online Reviews & Comments?

The internet has been an amazing tool for disseminating information which has been both good and bad for businesses. While it can get you noticed and bring you traffic (and subsequent sales), it can also be used as a cudgel by customers who are disgruntled or even, occasionally, vengeful. Consumers, put off by the impersonal and complex nature of telephone customer service, are starting to report their problems and complaints online - directly tweeting or posting on companies’ facebook walls or leaving negative reviews on sites like Amazon or Yelp.

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5603 Hits

Why is Google+ Valuable for Small Businesses?

Why is Google+ Valuable for Small Businesses?

 

Small businesses are coming to realize the value of social media marketing for creating brand recognition, generating leads, and building connections with customers. But many of them feel overwhelmed by the number of social media outlets - Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Google+. Which ones are most important? Which should be given precedence when time is limited?

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8285 Hits

Slicing Pieces of the SEO Pie: SEO Ranking Factors 2014 And Beyond

Slicing Pieces of the SEO Pie: SEO Ranking Factors 2014 And Beyond

Google uses over 200 ranking factors in its search algorithm. While Google will never reveal exactly what these ranking factors are, via our own experience, experimentation and by paying attention to what expert SEO organizations are studying and predicting, we have broken the elements of SEO into the following (in order of importance):

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4427 Hits

The Art of Crafting Landing Page SEO & Usability

The Art of Crafting Landing Page SEO & Usability

Website owners intent on optimizing their landing pages may not be aware of its importance to SEO.  More specifically, Google is believed to rank a landing page based upon how much time a user spends on average on that page.  Conversely, landing pages that have a high bounce rate may signal to Google that this page does not have any useful information users want to read!  Having a high bounce rate can adversely affect a site's landing page rankings.

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4516 Hits

All About Keywords

All About Keywords

Keyword Density and Frequency

Google not only reviews how often the keyword is placed within a website’s content but where it’s placed as well. For instance, a keyword placed within a article heading and/or page title is given much more weight than those placed within content. Nonetheless, such keywords must be placed within related content. After several years of seeing site owners trying to manipulate search engines, Google has become highly adept at discerning quality content and ranking sites accordingly. Simply placing a singular keyword multiple times within a body of text is not enough to achieve a high search engine ranking.

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6219 Hits