Follow This Criteria to Avoid a Google Manual or Algorithmic Penalty

Follow This Criteria to Avoid a Google Manual or Algorithmic Penalty

To begin, it’s necessary to understand how Google penalties work. Google, of course, doesn’t just - poof! - make websites disappear. It makes websites disappear from Google rankings. However, since Google is the most used search engine, disappearing from Google makes your business the equivalent of invisible. You’re still there, but no one searching for what you do or sell will be able to find you on Google unless they type your address into the address bar.

Google has two types of penalties - manual and algorithmic. If you get a manual penalty it means that someone at Google deliberately targeted your website for Google punishment. The good thing about a manual penalty is that you’ll get a notification in your Google Webmaster Tools and you’ll have an idea of what you must do to have the penalty lifted.

Continue reading
  8646 Hits
8646 Hits

Why a Well Optimized Website is Extremely Important

Why a Well Optimized Website is Extremely Important

Many people do not fully understand the value a solidly built, regularly maintained, fully optimized website provides to a business. Assume that it’s a non-essential item, something nice to have, like a new iPad or season tickets to the theater. If my parents’ small business didn’t have a website, why does mine need one, they think.

Continue reading
  4237 Hits
4237 Hits

What is the Best Way to Respond to Negative Online Reviews & Comments?

What is the Best Way to Respond to Negative Online Reviews & Comments?

The internet has been an amazing tool for disseminating information which has been both good and bad for businesses. While it can get you noticed and bring you traffic (and subsequent sales), it can also be used as a cudgel by customers who are disgruntled or even, occasionally, vengeful. Consumers, put off by the impersonal and complex nature of telephone customer service, are starting to report their problems and complaints online - directly tweeting or posting on companies’ facebook walls or leaving negative reviews on sites like Amazon or Yelp.

Continue reading
  5510 Hits
5510 Hits

Why is Google+ Valuable for Small Businesses?

Why is Google+ Valuable for Small Businesses?

 

Small businesses are coming to realize the value of social media marketing for creating brand recognition, generating leads, and building connections with customers. But many of them feel overwhelmed by the number of social media outlets - Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Google+. Which ones are most important? Which should be given precedence when time is limited?

Continue reading
  8136 Hits
8136 Hits

Slicing Pieces of the SEO Pie: SEO Ranking Factors 2014 And Beyond

Slicing Pieces of the SEO Pie: SEO Ranking Factors 2014 And Beyond

Google uses over 200 ranking factors in its search algorithm. While Google will never reveal exactly what these ranking factors are, via our own experience, experimentation and by paying attention to what expert SEO organizations are studying and predicting, we have broken the elements of SEO into the following (in order of importance):

Continue reading
  4259 Hits
4259 Hits