How mobile friendly is your company’s website? Do you know? If you don’t, in short order you will find out because next Tuesday, April 21, Google is releasing its updated algorithm which is designed to place mobile-accommodating sites higher in its search rankings.
This may sound like it’s not much to worry about. After all, website traffic from mobile phones and tablets is hardly a new thing. In fact, in 2014 global internet traffic from mobile devices finally overtook traffic from desktops and mobile searches currently make up approximately 30% of all searches - which means that businesses with mobile unfriendly websites were already suffering from a natural decrease in traffic. But Google’s mission here is to create a better internet for the mobile user by actively penalizing companies who do not update their websites for mobile so this algorithm update is a carrot/stick approach. There will be more carrots for companies with sites that comply, and companies with sites that do not will take a beating.