Subcategories from this category:Reputation Management, Website Analytics, Keyword Research, Pay Per Click (PPC), Ecommerce, Content Marketing, Social Media, Website Design, Local Search
Corporate Conversions takes Google seriously when they say they want well written, relevant content, and so should you. This is the information clients are looking for online, and providing it in a regular, timely, and well researched fashion will bring you to their attention. To create and publish that content, we have developed a system of getting to know our clients, their industries and and goals.
The first step is, of course, to meet our clients and spend some time coming understand their business and ambitions. Of course, all businesses want one thing - to connect with the right customers, but these right customers differ, sometimes drastically, from client to client. A manufacturing client may want to get his product into the hands of as many people as possible. An artist may be looking to create for a specific niche. It may not be immediately obvious whose business they are seeking, so this interview process is critical. Once we know who you are, what your goals are, and what your products or services are, we can establish an appropriate content calendar for you.
Recently New York Attorney General Eric Schneiderman settled with 19 different SEO companies over a lawsuit brought against them by Yelp, a local search website that allows readers to leave reviews about the companies listed:
"NEW YORK -- Attorney General Eric T. Schneiderman today announced that 19 companies had agreed to cease their practice of writing fake online reviews for businesses and to pay more than $350,000 in penalties. "Operation Clean Turf," a year-long undercover investigation into the reputation management industry, the manipulation of consumer-review websites, and the practice of astroturfing, found that companies had flooded the Internet with fake consumer reviews on websites such as Yelp, Google Local, and CitySearch. In the course of the investigation, the Attorney General's office found that many of these companies used techniques to hide their identities, such as creating fake online profiles on consumer review websites and paying freelance writers from as far away as the Philippines, Bangladesh and Eastern Europe for $1 to $10 per review. By producing fake reviews, these companies violated multiple state laws against false advertising and engaged in illegal and deceptive business practices."
The Internet is filled with countless web pages, each vying for a spot at the top of the most popular search engines: Google, Yahoo! and Bing, to name a few. In order to properly optimize the search engine ranking of a business, keywords and metadata must be used. Producing quality updates and content on a regular basis is also very important to being placed high, particularly on Google. Most people want to place high on Google's search pages because it is the most used search engine on the Internet, by far. But Google changes its search algorithms on a regular basis now and instead of informing businesses of the changes like it used to, the Internet giant has decided to make its modifications on a more covert level. According to experts, this is giving users a better experience because many companies would use SEO to have themselves show up on searches that were not relevant to them.