For business owners and SEO professionals, every time Google changes things around in terms of how it evaluates websites and ranks them in its search results can be nerve wracking. This is true even for companies who pay attention to Google's mission statement and the resulting changes that have come down the line. In the fall, Google announced that it was employing machine-learning artificial intelligence system called RankBrain in order to sort through web results. At the time, no one knew e...
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