Have you ever wondered about what this term means? Mashable dubbed 2013 the Year of Responsive Web Design , so it's not a new concept, but many business owners do not understand what it is, why it's important now, why it will be even more important in the future. First, what is responsive web design? It's " an approach whereby a designer creates a Web page that "responds to" or resizes itself depending on the type of device it is being seen through . That could be an oversized desktop computer m...

​ Previously we discussed three ways manufacturers or owners of industrial companies could be more accessible to their audience and clientele . These included registering their companies on local and industry listings, adding contact forms in useful places on their company websites, and making sure that those websites are optimized for mobile use . Here we will discuss two additional ideas: blogging and utilizing social media . Manufacturers and other companies that sell or market their products...

​ It's relatively simple for companies that make or market trendy products to use social media and other internet tools to drive leads to their websites and generate sales. Facebook users love to share Etsy goods or natural/ organic products with their friends. There are so many products that manufacturers produce, however, that are not easily marketable to the Facebook crowd but that are used everyday and all of the time. What are the manufacturing companies who produce these products supposed ...

​ As a business owner do you know what people are saying about your company and what its online reputation is now or is becoming? The old saying, "No publicity is bad publicity," is just not true today. With name recognition comes consumer awareness, for better or for worse. When small business owners start out, they think the big challenge will be to get their company and their products noticed, but many have found out that the hard way that it's crucial to maintain your company's reputation ov...

​ Spam has been a problem almost since the beginning of the internet; it's created by hackers and distributed various ways in order to either create a nuisance, introduce viruses, or scam unsuspecting internet users. Of late, website owners have noticed a different kind of spam when they've gone through their Google Analytics accounts: records of numerous visits from specific websites. This traffic is false and it's meant to clog up Google Analytics data and render it difficult to understand or ...