​ For business owners and SEO professionals, every time Google changes things around in terms of how it evaluates websites and ranks them in its search results can be nerve wracking. This is true even for companies who pay attention to Google's mission statement and the resulting changes that have come down the line. In the fall, Google announced that it was employing machine-learning artificial intelligence system called RankBrain in order to sort through web results. At the time, no one knew e...

​ Google's PageRank revolutionized the internet. Without this specific meter for measuring how important Google considered web pages, Search Engine Optimization (SEO) would have a completely different history. How did PageRank work? In an effort to change and influence we content, Google created an algorithm to measure how useful a specific page was, and this rank showed up on the Google Toolbar, the first version of which premiered in 2000 for Internet Explorer. Most people paid very little att...

All kinds of businesses are getting more familiarized with social media today. It's not just big brands who have a Twitter and an Instagram anymore. Your local plumber might have one, and the library around the corner has probably integrated all of its accounts for better exposure. That's because using social media well is one of the cheapest and simplest ways to get noticed, especially when your business is local and pulls its customers or clients from a small geographic location. However, soci...

Enter your text here  We've previously discussed the fact that producing garbage content for your website will, at best, not help build traffic or an audience, but what is effective for those goals has changed over the last few years, so we need to talk about better content marketing in the present - in 2016. First of all what's changed? Well, everything. Social media morphs and evolves at light speed compared to changes in print or television media. While the audience your business is look...

​ Many small companies have been slow to take advantage of social media or content marketing to generate business, relying either on their website alone, a Facebook page, person-to-person networking, or individual referrals. Some business owners have assumed that if the products or services they offer aren't visually arresting or Pinterest worthy, there's little point in putting them online. This is rarely the case. Part of the beauty of online marketing is that for businesses with a specific ni...