Why Net Neutrality Is Crucial for Small Businesses

net neutrality
For many years now the issue of net neutrality has been a topic of discussion and then a realized fact. As defined, net neutrality is "the principle that Internet service providers should enable access to all content and applications regardless of the source, and without favoring or blocking particular products or websites." This essentially ensures a level playing field for all users of the internet. According to current FCC regulation, all internet service providers (ISPs) must provide their c...
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Ideas for Building Social Media Engagement with Your Customers

Social media engagement
Social media can be intimidating for many small business owners who know how to do their jobs and run their businesses but don't necessarily know how to explain or promote it to other people. Maintaining a profile on preferably more than one social media platform is important for reaching your audience and for ranking on Google searches . Often business owners are stumped for good ideas to use on social media , however. If that's you, here's some help: Use hashtags when you tweet - Believe it or...
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How Google's Mobile-First Indexing May Affect Your Company's Search Rankings

How Google's Mobile-First Indexing May Affect Your Company's Search Rankings
In our last blog we discussed responsive web design and why that's important for companies that want to have their websites continue to have good search ranking in today's internet climate. This is because Google is changing its algorithm from desktop-first indexing to mobile-first indexing in 2017 and beyond. What is mobile-first indexing? The first question really should be: What is indexing? Indexing is what Google does when it uses bots to discover or crawl a website. Google examines the web...
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What Is Responsive Web Design?

responsive web design
Have you ever wondered about what this term means? Mashable dubbed 2013 the Year of Responsive Web Design , so it's not a new concept, but many business owners do not understand what it is, why it's important now, why it will be even more important in the future. First, what is responsive web design? It's " an approach whereby a designer creates a Web page that "responds to" or resizes itself depending on the type of device it is being seen through . That could be an oversized desktop computer m...
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How Social Media and Blogging Can Help Your Manufacturing Business

How Social Media and Blogging Can Help Your Manufacturing Business
‚Äč Previously we discussed three ways manufacturers or owners of industrial companies could be more accessible to their audience and clientele . These included registering their companies on local and industry listings, adding contact forms in useful places on their company websites, and making sure that those websites are optimized for mobile use . Here we will discuss two additional ideas: blogging and utilizing social media . Manufacturers and other companies that sell or market their products...
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