How Fake Reviews Can Tank Your SEO Business

How Fake Reviews Can Tank Your SEO Business

Recently New York Attorney General Eric Schneiderman settled with 19 different SEO companies over a lawsuit brought against them by Yelp, a local search website that allows readers to leave reviews about the companies listed: 

"NEW YORK -- Attorney General Eric T. Schneiderman today announced that 19 companies had agreed to cease their practice of writing fake online reviews for businesses and to pay more than $350,000 in penalties. "Operation Clean Turf," a year-long undercover investigation into the reputation management industry, the manipulation of consumer-review websites, and the practice of astroturfing, found that companies had flooded the Internet with fake consumer reviews on websites such as Yelp, Google Local, and CitySearch. In the course of the investigation, the Attorney General's office found that many of these companies used techniques to hide their identities, such as creating fake online profiles on consumer review websites and paying freelance writers from as far away as the Philippines, Bangladesh and Eastern Europe for $1 to $10 per review. By producing fake reviews, these companies violated multiple state laws against false advertising and engaged in illegal and deceptive business practices."

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What is the status on backlinks?

What is the status on backlinks?

Last year we discussed backlink strategy and how Corporate Conversions goes about building an online profile for its clients. Of course, change is the only constant in the online world, particularly with Google. Google wants to be the most natural and organic - the best - search engine online, so it is constantly looking at internet traffic patterns to determine if people are trying to game the system and essentially make Google a sucker. If it does discover evidence of this, woe betide the perpetrator because Google is a harsh taskmaster. A website can overcome a Google penalty, but it takes time, perseverance, and a real willingness to change link-building strategy.

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What is a Website Audit and Why Do I Need One?

What is a Website Audit and Why Do I Need One?

 

Has your business’s site traffic gone down over time - or even fallen off a cliff? Has your phone, the one that once rang off the hook, suddenly gone silent? Your website very likely has issues, large or small, that could be identified and taken care of so your business can go back to being profitable. This is what a site audit is for; it’s a forensic examination of all of the different parts that make up a website in order to determine what is working and what isn’t.

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How Does Your Backlink Profile and Strategy Look?

How Does Your Backlink Profile and Strategy Look?

It is our goal to write timely, even seasonal, pieces on often Googled topics for our clients’ blogs. An interesting, regularly updated blog builds a network of readers over time, and these readers can easily become new customers for our clients.

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5288 Hits

Follow This Criteria to Avoid a Google Manual or Algorithmic Penalty

Follow This Criteria to Avoid a Google Manual or Algorithmic Penalty

To begin, it’s necessary to understand how Google penalties work. Google, of course, doesn’t just - poof! - make websites disappear. It makes websites disappear from Google rankings. However, since Google is the most used search engine, disappearing from Google makes your business the equivalent of invisible. You’re still there, but no one searching for what you do or sell will be able to find you on Google unless they type your address into the address bar.

Google has two types of penalties - manual and algorithmic. If you get a manual penalty it means that someone at Google deliberately targeted your website for Google punishment. The good thing about a manual penalty is that you’ll get a notification in your Google Webmaster Tools and you’ll have an idea of what you must do to have the penalty lifted.

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8349 Hits