As of July of 2014 Google changed its rankings system to give more weight to online sites like local directories, maps, and review sites. Google is continuously exploring new ways to make their algorithm produce the most organic, relevant, and original information possible, and they’ve tweaked it to produce what they believe their users will find most helpful. With Pigeon, company websites now frequently rank below their Yelp (or other directory) listings. For businesses that have invested considerable time beefing up content on their own sites and neglecting off-site presence, this is not a welcome change.
If your site designer is not affiliated with your developers and SEO team, make sure they get acquainted. In fact, they should be regularly communicating because each plays a crucial role in how your website will ultimately perform. Once these three all understand your goals and ambitions, it is time to move on to the redesign.