The Benefits of Being a Google Certified Partner

The Benefits of Being a Google Certified Partner
​ Corporate Conversions is pleased to announce that it is now a Google Certified Partner. Perhaps you're wondering what it means to be a Google Certified Partner and how exactly it benefits businesses to work with one. In order to become certified with Google, a partner must have their employees go through the certification process and, even after certification, must meet Google's standards to remain a partner. This means maintaining a standard of transparent integrity in customer service and de...
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Cheaters Never Win: Why It's No Longer Easy to Get on the Front Page of Google

Cheaters Never Win: Why It's No Longer Easy to Get on the Front Page of Google

The Internet is filled with countless web pages, each vying for a spot at the top of the most popular search engines: Google, Yahoo! and Bing, to name a few. In order to properly optimize the search engine ranking of a business, keywords and metadata must be used. Producing quality updates and content on a regular basis is also very important to being placed high, particularly on Google. Most people want to place high on Google's search pages because it is the most used search engine on the Internet, by far. But Google changes its search algorithms on a regular basis now and instead of informing businesses of the changes like it used to, the Internet giant has decided to make its modifications on a more covert level. According to experts, this is giving users a better experience because many companies would use SEO to have themselves show up on searches that were not relevant to them.

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3 Steps to Keep Organic Traffic After You Redesign Your Website

3 Steps to Keep Organic Traffic After You Redesign Your Website

BEFORE

SEO Must Be Part of the Process

If your site designer is not affiliated with your developers and SEO team, make sure they get acquainted. In fact, they should be regularly communicating because each plays a crucial role in how your website will ultimately perform. Once these three all understand your goals and ambitions, it is time to move on to the redesign.

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A Little SEO Goes a Long Way When Properly Targeting Keywords

A Little SEO Goes a Long Way When Properly Targeting Keywords

To give an example, the charts below show the before and after of a site that did not have its keywords properly optimized on its website. Check out what happened to the rankings in one week! (“Red” is a decrease in ranking position. Conversely, “green” is an increase in ranking.)

 

Keywords not targeted on the website:

The next week with the keywords implemented properly:

In the past, it was easy for SEO consultants to game search engines by spamming keywords across a website. However, in recent years, Google and Bing have both begun heavily penalizing this practice. Proper keyword research and implementation must be done to rank well in this new age of searching. Keywords are only a small piece of the SEO pie, but, nonetheless, they can go a long way, creating new opportunities for your business.

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All About Keywords

All About Keywords

Keyword Density and Frequency

Google not only reviews how often the keyword is placed within a website’s content but where it’s placed as well. For instance, a keyword placed within a article heading and/or page title is given much more weight than those placed within content. Nonetheless, such keywords must be placed within related content. After several years of seeing site owners trying to manipulate search engines, Google has become highly adept at discerning quality content and ranking sites accordingly. Simply placing a singular keyword multiple times within a body of text is not enough to achieve a high search engine ranking.

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