What's Happening with Content Marketing in 2016?

What's Happening with Content Marketing in 2016?
Enter your text here  We've previously discussed the fact that producing garbage content for your website will, at best, not help build traffic or an audience, but what is effective for those goals has changed over the last few years, so we need to talk about better content marketing in the present - in 2016. First of all what's changed? Well, everything. Social media morphs and evolves at light speed compared to changes in print or television media. While the audience your business is look...
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3129 Hits

The Benefits of Being a Google Certified Partner

The Benefits of Being a Google Certified Partner
​ Corporate Conversions is pleased to announce that it is now a Google Certified Partner. Perhaps you're wondering what it means to be a Google Certified Partner and how exactly it benefits businesses to work with one. In order to become certified with Google, a partner must have their employees go through the certification process and, even after certification, must meet Google's standards to remain a partner. This means maintaining a standard of transparent integrity in customer service and de...
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6040 Hits

What is the Value of Garbage Content

What is the Value of Garbage Content
​ Recently Sharon Tanton, the creative director of Valuable Content, wrote an interesting piece called " Stop producing rubbish online marketing that even you're not interested in ." It's some worthwhile advice for business owners who understand the value of online marketing and interaction but dread or procrastinate actually doing it or pawn it off on someone who doesn't understand what good content is. We all know that much of online content is garbage in the sense of its value to its intended...
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6139 Hits

Out With The Old. In With The New. How Content Marketing, Social Media & SEO Connect To Make You The Expert in Your Industry

Out With The Old. In With The New. How Content Marketing, Social Media & SEO Connect To Make You The Expert in Your Industry

Corporate Conversions takes Google seriously when they say they want well written, relevant content, and so should you. This is the information clients are looking for online, and providing it in a regular, timely, and well researched fashion will bring you to their attention. To create and publish that content, we have developed a system of getting to know our clients, their industries and and goals.

 The first step is, of course, to meet our clients and spend some time coming understand their business and ambitions. Of course, all businesses want one thing - to connect with the right customers, but these right customers differ, sometimes drastically, from client to client. A manufacturing client may want to get his product into the hands of as many people as possible. An artist may be looking to create for a specific niche. It may not be immediately obvious whose business they are seeking, so this interview process is critical. Once we know who you are, what your goals are, and what your products or services are, we can establish an appropriate content calendar for you.

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6509 Hits

How to Avoid Marketing Mistakes with Your Social Media Strategy

How to Avoid Marketing Mistakes with Your Social Media Strategy

First, there is deciding which platforms are important and current. This has obviously varied over time. Is it Facebook or is Facebook passe now, the last refuge of retirees with too much time on their hands? On the other hand, perhaps marketing to retirees would be profitable for your company.

Is your business or your niche photogenic enough for Instagram to work for you? Instagram is hot right now, but there’s little opportunity for customer engagement there. Rather than using it for direct marketing, it’s better for building excitement visually that can later be tapped in another way.

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5232 Hits