Rachel Potter has a bachelor's degree in Russian from the University of Michigan and a master's degree in Library Science from Wayne State University. She's been a teacher, a student, a librarian, a mother, the technical editor of a large website devoted to books and reading, and, through it all, a writer of diverse things: fiction, nonfiction, blo...gs, social commentary, book reviews, and commercial marketing. Rachel is the Content Writer/Editor at Corporate Conversions. She writes anything and everything clients need for website improvement, brand marketing and amplification. In her spare time she gardens, researches and makes herbal remedies, walks her dog, writes stories, and keeps her family on track. More

The Importance of Evergreen Content

evergreen-content
  We've discussed the importance of content for developing websites and improving SEO. Every company should be creating original content for its website regularly, and that content should be interesting, entertaining, or useful in order to engage their audience and drive sales. Some of that content will be topical based on what is happening at a particular moment in time. It's always good to produce some evergreen content as well. Why? Because it's always relevant, can be used over and over...
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759 Hits

Assembling Content for Your New Website

assembling-content
There are multiple steps to building a website , and many of them are better done by a professional developer, but one step is critical, and it must be done by the website owner: assembling content. You can hire the best website designer you can find, but without the content that is specific to your business, there is no website. Here we will talk about what content your website must have as well as content your website should have if you want it to be as successful as possible. Assembling Conte...
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  808 Hits
808 Hits

Does Your Company Have an Outdated Logo?

outdated-logo
When business owners think of redesigns, for the most part they focus on their website . This makes sense because a website is the online face of their company. A website redesign or facelift can give customers the assurance that the company is still active, growing, and improving. The website is not the company's only representation, however. If used correctly for branding and in the company's marketing, the company logo will be what your customers think of in their mind's eye . An Outdated Log...
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  776 Hits
776 Hits

Be an Informer, not a Meformer on Your Social Media

Meformer
Previously, we've discussed how manufacturers can utilize social media and drive leads through their websites . Creating a presence and a brand for your company on social media can be challenging , especially for manufacturers or companies that sell business to business. How can you boost awareness of your brand and attract customers? How do you promote products and services that are important and necessary but harder to market? How do you draw in an audience and make them want to hear what you ...
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  765 Hits
765 Hits

PPC Success Depends on Your Website

PPC-success
There are many platforms for Pay Per Click (PPC) . Some familiar platforms include: Google ads (AdWords), Microsoft ads (Bing ads), Facebook ads, LinkedIn ads, and retargeting services like AdRoll. Which ones should your company use in order to achieve greater PPC success? Many companies Corporate Conversions works with have tried to manage PPC in house with little or no experience. They tell us, "It feels like it's working," but that is like saying, "I think I can make it there" in a vehicle wi...
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  839 Hits
839 Hits