​ Previously we've discussed link building and how Google's algorithm rewards or penalizes different types. To review, Google wants to create an internet full of interesting and original content accessed organically. Essentially, it wants to mimic the way people socialize in real life - which means directing traffic to items of general interest and not to advertising or marketing (which most people recognize and either click out of or delete). We've focused on external links before. External lin...

​ Google's PageRank revolutionized the internet. Without this specific meter for measuring how important Google considered web pages, Search Engine Optimization (SEO) would have a completely different history. How did PageRank work? In an effort to change and influence we content, Google created an algorithm to measure how useful a specific page was, and this rank showed up on the Google Toolbar, the first version of which premiered in 2000 for Internet Explorer. Most people paid very little att...