Rachel Potter has a bachelor's degree in Russian from the University of Michigan and a master's degree in Library Science from Wayne State University. She's been a teacher, a student, a librarian, a mother, the technical editor of a large website devoted to books and reading, and, through it all, a writer of diverse things: fiction, nonfiction, blo...gs, social commentary, book reviews, and commercial marketing. Rachel is the Content Writer/Editor at Corporate Conversions. She writes anything and everything clients need for website improvement, brand marketing and amplification. In her spare time she gardens, researches and makes herbal remedies, walks her dog, writes stories, and keeps her family on track. More

Why You Should Use #hashtags in Your Social Media

Why You Should Use #hashtags in Your Social Media
The hashtag has become a mini phenomenon due to the internet and social media. In fact, some people say that you can correctly differentiate between older and younger generations by showing them its symbol (#) and asking them what it is. Supposedly, Boomers and Generation Xers will call it a pound sign and Millennials and the younger crowd will call it a hashtag. Recently the Oxford English Dictionary even added the term hashtag, although they made a point of including what the technical term fo...
Continue reading
  3401 Hits
3401 Hits

Google's Top 3 Signals for Search Ranking

Google's Top 3 Signals for Search Ranking
If you've been following this blog for awhile, you'll know that SEO has changed quite a bit in the past three years, and small to medium-sized businesses that want to make sure their companies show up in Google searches have had to navigate the changing criteria by which Google has determined what shows up in searches. We've known since last fall that Google intended to utilize RankBrain , its machine-learning artificial intelligence system as a big part of that, only behind inbound linking and ...
Continue reading
  2327 Hits
2327 Hits

Why are Internal Links Important?

Why are Internal Links Important?
​ Previously we've discussed link building and how Google's algorithm rewards or penalizes different types. To review, Google wants to create an internet full of interesting and original content accessed organically. Essentially, it wants to mimic the way people socialize in real life - which means directing traffic to items of general interest and not to advertising or marketing (which most people recognize and either click out of or delete). We've focused on external links before. External lin...
Continue reading
  4286 Hits
4286 Hits

Say Goodbye to Google PageRank

Say Goodbye to Google PageRank
​ Google's PageRank revolutionized the internet. Without this specific meter for measuring how important Google considered web pages, Search Engine Optimization (SEO) would have a completely different history. How did PageRank work? In an effort to change and influence we content, Google created an algorithm to measure how useful a specific page was, and this rank showed up on the Google Toolbar, the first version of which premiered in 2000 for Internet Explorer. Most people paid very little att...
Continue reading
  3650 Hits
3650 Hits