Rachel Potter has a bachelor's degree in Russian from the University of Michigan and a master's degree in Library Science from Wayne State University. She's been a teacher, a student, a librarian, a mother, the technical editor of a large website devoted to books and reading, and, through it all, a writer of diverse things: fiction, nonfiction, blo...gs, social commentary, book reviews, and commercial marketing. Rachel is the Content Writer/Editor at Corporate Conversions. She writes anything and everything clients need for website improvement, brand marketing and amplification. In her spare time she gardens, researches and makes herbal remedies, walks her dog, writes stories, and keeps her family on track. More

Google's Top 3 Signals for Search Ranking

Google's Top 3 Signals for Search Ranking
If you've been following this blog for awhile, you'll know that SEO has changed quite a bit in the past three years, and small to medium-sized businesses that want to make sure their companies show up in Google searches have had to navigate the changing criteria by which Google has determined what shows up in searches. We've known since last fall that Google intended to utilize RankBrain , its machine-learning artificial intelligence system as a big part of that, only behind inbound linking and ...
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1991 Hits

Why are Internal Links Important?

Why are Internal Links Important?
​ Previously we've discussed link building and how Google's algorithm rewards or penalizes different types. To review, Google wants to create an internet full of interesting and original content accessed organically. Essentially, it wants to mimic the way people socialize in real life - which means directing traffic to items of general interest and not to advertising or marketing (which most people recognize and either click out of or delete). We've focused on external links before. External lin...
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3761 Hits

Say Goodbye to Google PageRank

Say Goodbye to Google PageRank
​ Google's PageRank revolutionized the internet. Without this specific meter for measuring how important Google considered web pages, Search Engine Optimization (SEO) would have a completely different history. How did PageRank work? In an effort to change and influence we content, Google created an algorithm to measure how useful a specific page was, and this rank showed up on the Google Toolbar, the first version of which premiered in 2000 for Internet Explorer. Most people paid very little att...
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  3253 Hits
3253 Hits