In our last blog we talked about on-site SEO practices that can help a website that isn't ranking well when users search for products and services a company provides. The other half of SEO concerns developing references and links to that website from other websites. This is off-site SEO. We will explain what that means and why it matters here. What Is Off-Site SEO? Off-site SEO, also referred to as off-page SEO , is the term that describes techniques that can be taken on the internet beyond the ...

One vital goal for websites is that they rank well on Google and other search engines when people search for their products or services. If your website isn't ranking well , it doesn't matter how eye catching its design is or informative its content is because your customers won't see it. Addressing problems with on-site SEO will go a long way to fixing that problem. What Is On-Site SEO? On-site SEO is "the practice of optimizing elements on a website (as opposed to links elsewhere on the Intern...

User experience is important for a number of reasons, but what is most important to business owners is conversion optimization. A great looking website is nice. Without a purchase, call, email, or contact form filled out, though, is your website doing what you need it to do? Ultimately, you need your customer base to interact with your website directly and actively. Passive views do not cut it. Let's get this out of the way, people are impatient online. To make the most of your website once some...

Google My Business is a game changer for local search. It's something all businesses should be utilizing. We have talked before about why Google My Business is a valuable (and free!) local search tool , and we've detailed what you need to do to claim your company's Google My Business listing . Optimizing and updating your listing will make your company vastly more competitive within your local market. Updating your Google My Business listing with regular posts goes a step beyond and gives your b...

Google My Business is one effective way small and medium sized businesses can improve their local search rankings and traffic to their sites. Creating and optimizing a Google My Business account is simple and free. It puts your business on Google Maps and helps differentiate your company from your competition in searches as users will see your listing come up in the sidebar when they search for related products or services. This is free advertising, so you definitely want to take full advantage ...