Rachel Potter has a bachelor's degree in Russian from the University of Michigan and a master's degree in Library Science from Wayne State University. She's been a teacher, a student, a librarian, a mother, the technical editor of a large website devoted to books and reading, and, through it all, a writer of diverse things: fiction, nonfiction, blo...gs, social commentary, book reviews, and commercial marketing. Rachel is the Content Writer/Editor at Corporate Conversions. She writes anything and everything clients need for website improvement, brand marketing and amplification. In her spare time she gardens, researches and makes herbal remedies, walks her dog, writes stories, and keeps her family on track. More

What Is Managed Hosting? Does Your Company Need It?

managed-hosting
Managed hosting is a concept people get confused about. They don't understand what it is, why their website might need it, or why it costs more money than hosting. Since we get a lot of questions about managed hosting at Corporate Conversions, we will go through these questions and answer them to help you understand why managed hosting is so important to your website. What Is Managed Hosting? First we should explain the concept of hosting. All websites, in order to exist, need to be stored or "h...
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378 Hits

Plan Your Holiday Keyword Research in Advance for Best Sales

holiday-keyword
It's Christmas time, and we at Corporate Conversions wish our clients and you great 4th quarter sales. This year looks very promising for businesses. eMarketer is predicting that total retail sales in the U.S. will be $1.002 trillion as a result of the Christmas holiday, with ecommerce sales growing by 16.6 percent. It's too late for most last minute online marketing to be effective this Christmas season, but here we'll go over how to use holiday keyword research to increase sales and profitabil...
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354 Hits

Google My Business, a Free Local Search Tool

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One important means that small to medium sized businesses can use to improve their local search rankings is to create and optimize a Google My Business account. This is a simple and free way to establish your presence on Google. It also puts your business (literally!) on the map - Google Maps. If Google authenticates your business, users may see it come up in the sidebar when they search for related products or services. This is free advertising, so you definitely want to take full advantage of ...
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955 Hits

What Happened to Google+ ?

googleplus-logo-official
Last March, after it experienced an unfortunate data breach , Google announced that Google+ would be changing. The data breach wasn't the reason. Google+ never really took off as a social media alternative to Facebook as Google had hoped. For a brief period, people were using it as a sort of professional LinkedIn before they decided LinkedIn worked better for that (and many more people were using it to network and promote business interests ). No one seemed to either know how to or want to use G...
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647 Hits

Using Hashtag Marketing on Twitter

Hashtag
Previously we've discussed why it's useful to add hashtags to your company's social media . A lot of people in business don't really see the point of Twitter. It's a medium that only allows for short statements, after all. What exactly is the point of screaming into the void? That is a good question. Here we will talk about what attracts people to Twitter and how you can utilize that attraction to expand your company's audience and influence. First Twitter is designed to be social. That means in...
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608 Hits