It's Christmas time, and we at Corporate Conversions wish our clients and you great 4th quarter sales. This year looks very promising for businesses. eMarketer is predicting that total retail sales in the U.S. will be $1.002 trillion as a result of the Christmas holiday, with ecommerce sales growing by 16.6 percent. It's too late for most last minute online marketing to be effective this Christmas season, but here we'll go over how to use holiday keyword research to increase sales and profitabil...

One important means that small to medium sized businesses can use to improve their local search rankings is to create and optimize a Google My Business account. This is a simple and free way to establish your presence on Google. It also puts your business (literally!) on the map - Google Maps. If Google authenticates your business, users may see it come up in the sidebar when they search for related products or services. This is free advertising, so you definitely want to take full advantage of ...

Last March, after it experienced an unfortunate data breach , Google announced that Google+ would be changing. The data breach wasn't the reason. Google+ never really took off as a social media alternative to Facebook as Google had hoped. For a brief period, people were using it as a sort of professional LinkedIn before they decided LinkedIn worked better for that (and many more people were using it to network and promote business interests ). No one seemed to either know how to or want to use G...

Previously we've discussed why it's useful to add hashtags to your company's social media . A lot of people in business don't really see the point of Twitter. It's a medium that only allows for short statements, after all. What exactly is the point of screaming into the void? That is a good question. Here we will talk about what attracts people to Twitter and how you can utilize that attraction to expand your company's audience and influence. First Twitter is designed to be social. That means in...

U.S. businesses are becoming concerned about the General Data Protection Regulation that the European Union Parliament approved in April of 2016. The GDPR comes into effect next month on May 25, 2018. Even though the GDPR is a privacy policy for the EU, U.S. businesses will be affected, and they need to know how to prepare to protect both their customer base and themselves. What is the GDPR? The GDPR is regulation meant to ensure that businesses respect the online privacy of EU residents . This ...