Rachel Potter has a bachelor's degree in Russian from the University of Michigan and a master's degree in Library Science from Wayne State University. She's been a teacher, a student, a librarian, a mother, the technical editor of a large website devoted to books and reading, and, through it all, a writer of diverse things: fiction, nonfiction, blo...gs, social commentary, book reviews, and commercial marketing. Rachel is the Content Writer/Editor at Corporate Conversions. She writes anything and everything clients need for website improvement, brand marketing and amplification. In her spare time she gardens, researches and makes herbal remedies, walks her dog, writes stories, and keeps her family on track. More

What Is On-Site SEO?

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One vital goal for websites is that they rank well on Google and other search engines when people search for their products or services. If your website isn't ranking well , it doesn't matter how eye catching its design is or informative its content is because your customers won't see it. Addressing problems with on-site SEO will go a long way to fixing that problem. What Is On-Site SEO? On-site SEO is "the practice of optimizing elements on a website (as opposed to links elsewhere on the Intern...
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459 Hits

Website Conversion Optimization: 3 Strategies to Consider

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User experience is important for a number of reasons, but what is most important to business owners is conversion optimization. A great looking website is nice. Without a purchase, call, email, or contact form filled out, though, is your website doing what you need it to do? Ultimately, you need your customer base to interact with your website directly and actively. Passive views do not cut it. Let's get this out of the way, people are impatient online. To make the most of your website once some...
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372 Hits

Google My Business Posts: A Local Search and Marketing Opportunity

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Google My Business is a game changer for local search. It's something all businesses should be utilizing. We have talked before about why Google My Business is a valuable (and free!) local search tool , and we've detailed what you need to do to claim your company's Google My Business listing . Optimizing and updating your listing will make your company vastly more competitive within your local market. Updating your Google My Business listing with regular posts goes a step beyond and gives your b...
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477 Hits

How to Claim a Google My Business Listing

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Google My Business is one effective way small and medium sized businesses can improve their local search rankings and traffic to their sites. Creating and optimizing a Google My Business account is simple and free. It puts your business on Google Maps and helps differentiate your company from your competition in searches as users will see your listing come up in the sidebar when they search for related products or services. This is free advertising, so you definitely want to take full advantage ...
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1779 Hits

Why Is My New Website Not Ranking Well?

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It's not uncommon that a business will redesign its website a few times over the years. There is always new technology to improve certain aspects of the business's online presence. A business may rebrand or have new products or services that need to be showcased. A company may invest in a redesign to improve user experience or because the site is not ranking well. There are many very valid reasons for redesigning a website . However, a website redesign does not automatically improve rankings , t...
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476 Hits