Google My Business is one effective way small and medium sized businesses can improve their local search rankings and traffic to their sites. Creating and optimizing a Google My Business account is simple and free. It puts your business on Google Maps and helps differentiate your company from your competition in searches as users will see your listing come up in the sidebar when they search for related products or services. This is free advertising, so you definitely want to take full advantage ...

It's not uncommon that a business will redesign its website a few times over the years. There is always new technology to improve certain aspects of the business's online presence. A business may rebrand or have new products or services that need to be showcased. A company may invest in a redesign to improve user experience or because the site is not ranking well. There are many very valid reasons for redesigning a website . However, a website redesign does not automatically improve rankings , t...

In our last blog we talked about why user experience is important . While there are many variables at work in how a person interacts with a website, everyone agrees that user satisfaction, or UX, has a huge impact on whether customers stay on or return to a website and eventually buy anything. Good web design is crucial to attracting and keeping a customer base. At Corporate Conversions we approach web design keeping both our clients and their customers in mind. Both have to be satisfied for our...

Having a website is considered necessary for most businesses to be competitive. Unfortunately, it's not enough to throw a website together and hope for the best. Your website is a very important communication tool for you to reach your customers. If it's not designed to present the right information and guide customers to what they want to see and need to know, it's, at best, flawed. In fact, a badly designed website can actually repel customers, so it's important to consider user experience whe...

Many businesses feel like the success of their website is determined by how their website ranks on Google. This is not necessarily wrong, but it is also not entirely correct. There are thousands of search terms that your customers can search in Google that will send them to your business's website. Which keywords and phrases are best to incorporate into your SEO and content marketing to rank better? Which will direct the most traffic your way? Getting Your Website to Rank Better There are a few ...