Rachel Potter has a bachelor's degree in Russian from the University of Michigan and a master's degree in Library Science from Wayne State University. She's been a teacher, a student, a librarian, a mother, the technical editor of a large website devoted to books and reading, and, through it all, a writer of diverse things: fiction, nonfiction, blo...gs, social commentary, book reviews, and commercial marketing. Rachel is the Content Writer/Editor at Corporate Conversions. She writes anything and everything clients need for website improvement, brand marketing and amplification. In her spare time she gardens, researches and makes herbal remedies, walks her dog, writes stories, and keeps her family on track. More

Google My Business, a Free Local Search Tool

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One important means that small to medium sized businesses can use to improve their local search rankings is to create and optimize a Google My Business account. This is a simple and free way to establish your presence on Google. It also puts your business (literally!) on the map - Google Maps. If Google authenticates your business, users may see it come up in the sidebar when they search for related products or services. This is free advertising, so you definitely want to take full advantage of ...
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204 Hits

What Happened to Google+ ?

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Last March, after it experienced an unfortunate data breach , Google announced that Google+ would be changing. The data breach wasn't the reason. Google+ never really took off as a social media alternative to Facebook as Google had hoped. For a brief period, people were using it as a sort of professional LinkedIn before they decided LinkedIn worked better for that (and many more people were using it to network and promote business interests ). No one seemed to either know how to or want to use G...
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  189 Hits
189 Hits

Using Hashtag Marketing on Twitter

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Previously we've discussed why it's useful to add hashtags to your company's social media . A lot of people in business don't really see the point of Twitter. It's a medium that only allows for short statements, after all. What exactly is the point of screaming into the void? That is a good question. Here we will talk about what attracts people to Twitter and how you can utilize that attraction to expand your company's audience and influence. First Twitter is designed to be social. That means in...
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  330 Hits
330 Hits

How Does the General Data Protection Regulation Affect Your Business?

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U.S. businesses are becoming concerned about the General Data Protection Regulation that the European Union Parliament approved in April of 2016. The GDPR comes into effect next month on May 25, 2018. Even though the GDPR is a privacy policy for the EU, U.S. businesses will be affected, and they need to know how to prepare to protect both their customer base and themselves. What is the GDPR? The GDPR is regulation meant to ensure that businesses respect the online privacy of EU residents . This ...
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  1060 Hits
1060 Hits

How Should Websites Use Keywords in 2018?

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  We've written before about keyword usage , but as Google has changed its goals and its algorithm over the years, it's important to revisit the issue. Two years ago we said: "At the present time RankBrain will not be significantly more important than the other parts of Hummingbird , but Google intends to see how it works and how it learns towards the eventual goal of making RankBrain the #1 ranking factor, making links and on-page SEO a much less important part of how it ranks a webpage." ...
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  1018 Hits
1018 Hits