Rachel Potter has a bachelor's degree in Russian from the University of Michigan and a master's degree in Library Science from Wayne State University. She's been a teacher, a student, a librarian, a mother, the technical editor of a large website devoted to books and reading, and, through it all, a writer of diverse things: fiction, nonfiction, blo...gs, social commentary, book reviews, and commercial marketing. Rachel is the Content Writer/Editor at Corporate Conversions. She writes anything and everything clients need for website improvement, brand marketing and amplification. In her spare time she gardens, researches and makes herbal remedies, walks her dog, writes stories, and keeps her family on track. More

Do Local Reviews Matter for SEO?

local-reviews-2
Businesses in the current online climate must pay attention to the reviews their customers leave. It's not just for feedback, a bad review will discourage other customers from trying out a company's products or services. Another aspect of local reviews that too many businesses don't consider is their local SEO value. If you want your company to rank high on Google or other search engines, you need to focus on beefing up and improving your review profiles across the web. Online Reviews Are Proof ...
Continue reading
  77 Hits
77 Hits

Why Is Keyword Cannibalization Bad SEO?

keyword-cannibalization
When most people think of SEO or search engine optimization, typically they think about keywords . Proper keyword use and website placement is a great place to start with SEO. Keywords definitely still have a place in SEO today, although the search industry and best practices for SEO have changed quite a bit from the early days. Two commonly used - but bad - SEO tactics are keyword stuffing and keyword cannibalization. Let's go over why you should avoid them. Outdated SEO Tactic: Keyword Stuffin...
Continue reading
  87 Hits
87 Hits

Is Retargeting Worth the Effort?

retargeting
Advertising is a crucial way to get your audience to click into your website. Unfortunately, it doesn't guarantee that once they get there, that click converts to a purchase or other desired outcome . A customer may be interested in what your company has to offer but gets distracted or doesn't have enough time to make a decision or enough money at that specific moment in time. If these clicks do not convert to sales the first time, is all lost? No! This is what retargeting is for. What Is Retarg...
Continue reading
  124 Hits
124 Hits

What Is the Difference between Black Hat and White Hat SEO?

white-hat-SEO
Business owners invest in SEO because they know that it will bring more of their customers to their website where they can interact with them directly and convert clicks to sales or other intended outcomes . Not all SEO is the same, however. If you do not hire a trustworthy and reputable company to do SEO, they may sell you "black hat" SEO services. Black hat SEO is easier to implement, but it can result in a huge penalty that is essentially internet invisibility. Understanding the differen...
Continue reading
  261 Hits
261 Hits

How Do You Measure Website Success?

website-success
There are many ways to measure a website's success. Every business has its unique goals, key performance indicators, and ideas of what success means for that business. If you have an ecommerce website, success is measured largely by the number of sales completed on the site. If your business is a wholesale supplier, you may measure website success by website inquiries and the number of PDF downloads. If you already have a thriving business, your most important goal could be hiring the right tale...
Continue reading
  495 Hits
495 Hits