Rachel Potter has a bachelor's degree in Russian from the University of Michigan and a master's degree in Library Science from Wayne State University. She's been a teacher, a student, a librarian, a mother, the technical editor of a large website devoted to books and reading, and, through it all, a writer of diverse things: fiction, nonfiction, blo...gs, social commentary, book reviews, and commercial marketing. Rachel is the Content Writer/Editor at Corporate Conversions. She writes anything and everything clients need for website improvement, brand marketing and amplification. In her spare time she gardens, researches and makes herbal remedies, walks her dog, writes stories, and keeps her family on track. More

PPC Success Depends on Your Website

PPC-success
There are many platforms for Pay Per Click (PPC) . Some familiar platforms include: Google ads (AdWords), Microsoft ads (Bing ads), Facebook ads, LinkedIn ads, and retargeting services like AdRoll. Which ones should your company use in order to achieve greater PPC success? Many companies Corporate Conversions works with have tried to manage PPC in house with little or no experience. They tell us, "It feels like it's working," but that is like saying, "I think I can make it there" in a vehicle wi...
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371 Hits

Why Search Engines Love WordPress Sites

search-engines
In our last blog we talked about the benefits of using content management systems when designing your website . One of the perks of using a CMS like WordPress is that these systems are designed to be friendly to search engines. In order to properly index a website, search engines continuously crawl the internet and include all new data into their algorithms. From there they generate rankings. If you want your website to have good search rankings and traffic, your site needs to be search engine f...
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398 Hits

The Benefits of Using a Content Management System

Content-Management-System
When a company makes the decision to build or redesign its website , one decision the owners must make right away is whether the website should be built custom or using a content management system (CMS) to power it. There are pros and cons for both options, but for many companies, a content management system has distinct advantages. Here we will talk about what the advantages of a CMS are. It's hard to overstate the importance of a website to a business. It's the main tool the company's owners h...
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496 Hits

SEO Isn't Magic

SEO-isnt-magic
We've discussed before how essential good SEO is for any company that wants to be competitive online. Unfortunately, many people have unrealistic expectations of how SEO works and also how fast it works. SEO isn't magic. There is no SEO authority who can guarantee that a site will go from no internet traffic to a deluge of visitors (and conversions) overnight based on SEO work. SEO takes time to make a difference. Every bit of SEO on site and off adds to its overall effect. That effect is amplif...
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1128 Hits

Trust: How Local Listing Accuracy Affects Reputation

Trust
For most small businesses, getting local customers to notice your company is imperative. Creating multiple business listings on online directories is very helpful for this goal. Google and other search engines use these multiple business listings within their ranking algorithms to determine search engine results. While these listings often do not include backlinks, the information they provide must be consistent. If it is consistent, search engines confer a certain amount of legitimacy or trust ...
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358 Hits