Rachel Potter has a bachelor's degree in Russian from the University of Michigan and a master's degree in Library Science from Wayne State University. She's been a teacher, a student, a librarian, a mother, the technical editor of a large website devoted to books and reading, and, through it all, a writer of diverse things: fiction, nonfiction, blo...gs, social commentary, book reviews, and commercial marketing. Rachel is the Content Writer/Editor at Corporate Conversions. She writes anything and everything clients need for website improvement, brand marketing and amplification. In her spare time she gardens, researches and makes herbal remedies, walks her dog, writes stories, and keeps her family on track. More

What Is the Difference between Black Hat and White Hat SEO?

white-hat-SEO
Business owners invest in SEO because they know that it will bring more of their customers to their website where they can interact with them directly and convert clicks to sales or other intended outcomes . Not all SEO is the same, however. If you do not hire a trustworthy and reputable company to do SEO, they may sell you "black hat" SEO services. Black hat SEO is easier to implement, but it can result in a huge penalty that is essentially internet invisibility. Understanding the differen...
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179 Hits

How Do You Measure Website Success?

website-success
There are many ways to measure a website's success. Every business has its unique goals, key performance indicators, and ideas of what success means for that business. If you have an ecommerce website, success is measured largely by the number of sales completed on the site. If your business is a wholesale supplier, you may measure website success by website inquiries and the number of PDF downloads. If you already have a thriving business, your most important goal could be hiring the right tale...
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458 Hits

The Importance of Evergreen Content

evergreen-content
  We've discussed the importance of content for developing websites and improving SEO. Every company should be creating original content for its website regularly, and that content should be interesting, entertaining, or useful in order to engage their audience and drive sales. Some of that content will be topical based on what is happening at a particular moment in time. It's always good to produce some evergreen content as well. Why? Because it's always relevant, can be used over and over...
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725 Hits

Assembling Content for Your New Website

assembling-content
There are multiple steps to building a website , and many of them are better done by a professional developer, but one step is critical, and it must be done by the website owner: assembling content. You can hire the best website designer you can find, but without the content that is specific to your business, there is no website. Here we will talk about what content your website must have as well as content your website should have if you want it to be as successful as possible. Assembling Conte...
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770 Hits

Does Your Company Have an Outdated Logo?

outdated-logo
When business owners think of redesigns, for the most part they focus on their website . This makes sense because a website is the online face of their company. A website redesign or facelift can give customers the assurance that the company is still active, growing, and improving. The website is not the company's only representation, however. If used correctly for branding and in the company's marketing, the company logo will be what your customers think of in their mind's eye . An Outdated Log...
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708 Hits