Rachel Potter has a bachelor's degree in Russian from the University of Michigan and a master's degree in Library Science from Wayne State University. She's been a teacher, a student, a librarian, a mother, the technical editor of a large website devoted to books and reading, and, through it all, a writer of diverse things: fiction, nonfiction, blogs, social commentary, book reviews, and commercial marketing.


Rachel is the Content Writer/Editor at Corporate Conversions. She writes anything and everything clients need for website improvement, brand marketing and amplification. In her spare time she gardens, researches and makes herbal remedies, walks her dog, writes stories, and keeps her family on track.

How Social Media and Blogging Can Help Your Manufacturing Business

How Social Media and Blogging Can Help Your Manufacturing Business
​ Previously we discussed three ways manufacturers or owners of industrial companies could be more accessible to their audience and clientele . These included registering their companies on local and industry listings, adding contact forms in useful places on their company websites, and making sure that those websites are optimized for mobile use . Here we will discuss two additional ideas: blogging and utilizing social media . Manufacturers and other companies that sell or market their products...
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3 Inexpensive Ways for Manufacturers To Drive Leads Through Their Websites

3 Inexpensive Ways for Manufacturers To Drive Leads Through Their Websites
​ It's relatively simple for companies that make or market trendy products to use social media and other internet tools to drive leads to their websites and generate sales. Facebook users love to share Etsy goods or natural/ organic products with their friends. There are so many products that manufacturers produce, however, that are not easily marketable to the Facebook crowd but that are used everyday and all of the time. What are the manufacturing companies who produce these products supposed ...
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Why Managing Your Business's Online Reputation is Essential

Why Managing Your Business's Online Reputation is Essential
​ As a business owner do you know what people are saying about your company and what its online reputation is now or is becoming? The old saying, "No publicity is bad publicity," is just not true today. With name recognition comes consumer awareness, for better or for worse. When small business owners start out, they think the big challenge will be to get their company and their products noticed, but many have found out that the hard way that it's crucial to maintain your company's reputation ov...
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What Is Ghost Spam?

What Is Ghost Spam?
​ Spam has been a problem almost since the beginning of the internet; it's created by hackers and distributed various ways in order to either create a nuisance, introduce viruses, or scam unsuspecting internet users. Of late, website owners have noticed a different kind of spam when they've gone through their Google Analytics accounts: records of numerous visits from specific websites. This traffic is false and it's meant to clog up Google Analytics data and render it difficult to understand or ...
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The Different Types of Proactive Chat

The Different Types of Proactive Chat
​ Every business with a website would pay a great deal for the answer of how to get hits to convert to sales. That's what a website is there for, right? It's not a sign post, it's a way of connecting your products and services to your customer base. One of the ways that some businesses try to do this is via proactive chat. This is the term that refers to the chat boxes that appear when you click on a site or stay on a site long enough without buying anything. Does proactive chat work, and is it ...
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