Rachel Potter has a bachelor's degree in Russian from the University of Michigan and a master's degree in Library Science from Wayne State University. She's been a teacher, a student, a librarian, a mother, the technical editor of a large website devoted to books and reading, and, through it all, a writer of diverse things: fiction, nonfiction, blogs, social commentary, book reviews, and commercial marketing.

Rachel is the Content Writer/Editor at Corporate Conversions. She writes anything and everything clients need for website improvement, brand marketing and amplification. In her spare time she gardens, researches and makes herbal remedies, walks her dog, writes stories, and keeps her family on track.

An Update on Google's Mobile-First Indexing

Mobile-first indexing
Back in May when we discussed how Google's mobile-first indexing may affect your company's search rankings , we said that if your company's website was designed to be responsive - that is, to accommodate both desktop and mobile devices - then your website should not be hurt by this shift in the way Google indexes. If your company's website has not been designed to be responsive, this new way of indexing may eventually render parts of your website, even large parts, invisible to Google searches. ...
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3 Terrible SEO Myths You Might Believe

seo myths
Search Engine Optimization, or SEO, is something most people have heard of, but many do not understand well. There are many myths about what SEO is and what it can do for a website. Today we'll dismantle three terrible SEO myths, so you don't have to. Myth #1: SEO Experts Can Guarantee Your Site Top Rankings Fast SEO is the exact opposite of magic - it's the practice of regularly and consistently creating and formatting your website content in a way that Google prefers it so that they reward you...
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Why Net Neutrality Is Crucial for Small Businesses

net neutrality
For many years now the issue of net neutrality has been a topic of discussion and then a realized fact. As defined, net neutrality is "the principle that Internet service providers should enable access to all content and applications regardless of the source, and without favoring or blocking particular products or websites." This essentially ensures a level playing field for all users of the internet. According to current FCC regulation, all internet service providers (ISPs) must provide their c...
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Ideas for Building Social Media Engagement with Your Customers

Social media engagement
Social media can be intimidating for many small business owners who know how to do their jobs and run their businesses but don't necessarily know how to explain or promote it to other people. Maintaining a profile on preferably more than one social media platform is important for reaching your audience and for ranking on Google searches . Often business owners are stumped for good ideas to use on social media , however. If that's you, here's some help: Use hashtags when you tweet - Believe it or...
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How Google's Mobile-First Indexing May Affect Your Company's Search Rankings

How Google's Mobile-First Indexing May Affect Your Company's Search Rankings
In our last blog we discussed responsive web design and why that's important for companies that want to have their websites continue to have good search ranking in today's internet climate. This is because Google is changing its algorithm from desktop-first indexing to mobile-first indexing in 2017 and beyond. What is mobile-first indexing? The first question really should be: What is indexing? Indexing is what Google does when it uses bots to discover or crawl a website. Google examines the web...
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