Rachel Potter has a bachelor's degree in Russian from the University of Michigan and a master's degree in Library Science from Wayne State University. She's been a teacher, a student, a librarian, a mother, the technical editor of a large website devoted to books and reading, and, through it all, a writer of diverse things: fiction, nonfiction, blogs, social commentary, book reviews, and commercial marketing.


Rachel is the Content Writer/Editor at Corporate Conversions. She writes anything and everything clients need for website improvement, brand marketing and amplification. In her spare time she gardens, researches and makes herbal remedies, walks her dog, writes stories, and keeps her family on track.

Ideas for Building Social Media Engagement with Your Customers

Social media engagement
Social media can be intimidating for many small business owners who know how to do their jobs and run their businesses but don't necessarily know how to explain or promote it to other people. Maintaining a profile on preferably more than one social media platform is important for reaching your audience and for ranking on Google searches . Often business owners are stumped for good ideas to use on social media , however. If that's you, here's some help: Use hashtags when you tweet - Believe it or...
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How Google's Mobile-First Indexing May Affect Your Company's Search Rankings

How Google's Mobile-First Indexing May Affect Your Company's Search Rankings
In our last blog we discussed responsive web design and why that's important for companies that want to have their websites continue to have good search ranking in today's internet climate. This is because Google is changing its algorithm from desktop-first indexing to mobile-first indexing in 2017 and beyond. What is mobile-first indexing? The first question really should be: What is indexing? Indexing is what Google does when it uses bots to discover or crawl a website. Google examines the web...
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How Social Media and Blogging Can Help Your Manufacturing Business

How Social Media and Blogging Can Help Your Manufacturing Business
​ Previously we discussed three ways manufacturers or owners of industrial companies could be more accessible to their audience and clientele . These included registering their companies on local and industry listings, adding contact forms in useful places on their company websites, and making sure that those websites are optimized for mobile use . Here we will discuss two additional ideas: blogging and utilizing social media . Manufacturers and other companies that sell or market their products...
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3 Inexpensive Ways for Manufacturers To Drive Leads Through Their Websites

3 Inexpensive Ways for Manufacturers To Drive Leads Through Their Websites
​ It's relatively simple for companies that make or market trendy products to use social media and other internet tools to drive leads to their websites and generate sales. Facebook users love to share Etsy goods or natural/ organic products with their friends. There are so many products that manufacturers produce, however, that are not easily marketable to the Facebook crowd but that are used everyday and all of the time. What are the manufacturing companies who produce these products supposed ...
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Why Managing Your Business's Online Reputation is Essential

Why Managing Your Business's Online Reputation is Essential
​ As a business owner do you know what people are saying about your company and what its online reputation is now or is becoming? The old saying, "No publicity is bad publicity," is just not true today. With name recognition comes consumer awareness, for better or for worse. When small business owners start out, they think the big challenge will be to get their company and their products noticed, but many have found out that the hard way that it's crucial to maintain your company's reputation ov...
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