Max Friar is a co-founder of Corporate Conversions, LLC.  Max enjoys comprehensive website audits and analysis and helping clients with full-scope SEO solutions.

How to Write an Effective Blog Post for Your Company's Website

How to Write an Effective Blog Post for Your Company's Website
​ A truly effective blog post will engage the audience and either educate, entertain, or otherwise enlighten. Remember, not everyone who reads the post has to be educated or entertained. On a company blog, you're trying to appeal to a specific audience - either your customers or people who might search for the terms or keywords you use in your pieces. Lure them in with your content, and then introduce them to what your company has to offer. A web post should: Be at least 400 words long. SEO copy...
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Creating Interest or Community Building Content

Creating Interest or Community Building Content
​ Alexandra Samuel recently wrote an interesting article entitled The Social Cost of Bad Online Marketing in which she discusses how clickbait articles, email spamming, and other practices businesses have adopted in an effort to compete in the much flatter market the internet has created and how it has affected the online environment itself. We've discussed before what is currently happening with content marketing and how garbage content does more harm than good . Google has made it one of their...
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What is Google's RankBrain?

What is Google's RankBrain?
​ For business owners and SEO professionals, every time Google changes things around in terms of how it evaluates websites and ranks them in its search results can be nerve wracking. This is true even for companies who pay attention to Google's mission statement and the resulting changes that have come down the line. In the fall, Google announced that it was employing machine-learning artificial intelligence system called RankBrain in order to sort through web results. At the time, no one knew e...
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How to Manage Customer Complaints on Social Media

How to Manage Customer Complaints on Social Media
All kinds of businesses are getting more familiarized with social media today. It's not just big brands who have a Twitter and an Instagram anymore. Your local plumber might have one, and the library around the corner has probably integrated all of its accounts for better exposure. That's because using social media well is one of the cheapest and simplest ways to get noticed, especially when your business is local and pulls its customers or clients from a small geographic location. However, soci...
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What's Happening with Content Marketing in 2016?

What's Happening with Content Marketing in 2016?
Enter your text here  We've previously discussed the fact that producing garbage content for your website will, at best, not help build traffic or an audience, but what is effective for those goals has changed over the last few years, so we need to talk about better content marketing in the present - in 2016. First of all what's changed? Well, everything. Social media morphs and evolves at light speed compared to changes in print or television media. While the audience your business is look...
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