Joey Voges graduated from Grand Valley State University with a B.A. in International Relations. An SEO professional since 2012, he has worked with clients in a variety of industries, primarily industrial, but also retail, focusing on business-to-business and business-to-consumer marketing. As the SEM manager at Corporate Conversions, Joey is in ch...arge of implementing SEO strategies and performing website performance reviews. He also manages all of the PPC accounts and is a Google AdWords and Bing Ads certified PPC expert. It’s his job to keep pace with SEO, search-engine, social-media, and internet-marketing trends to better maximize opportunities for clients. Joey is an Eagle Scout, and on his off hours, he enjoys playing board games with friends, going on kayaking excursions, practicing piano and trying to brew beer at home. More

What Is Google Tag Manager?

google-tag-manager
Website owners looking to track and increase conversions have several free and very useful tools available to help them achieve that goal. One is Google Analytics, and the other is Google Tag Manager. Here we will talk about what Google Tag Manager is and how it works. Tag Manager is Google's free tag management systems (TMS) that is used to quickly and easily update various tags and code snippets on a website. It allows people without much coding knowledge to add or update tracking tags without...
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273 Hits

The Difference between PPC and CPC

cost-per-click
If your company is new to online advertising, you may find that there are terms and strategies involved that can be confusing for the uninitiated. Here we will talk about three terms, PPC, CPM, and CPC, what they mean, how they differ from each other, and how advertisers use these concepts to create effective, successful PPC ad campaigns . Several months ago, we gave some instructions on how to start this process by creating a google ads account . Once you have this account set up and are consid...
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483 Hits

Creating a Google Ads Account

Google-Ads
‚Äč Internet ads provide a variety of benefits and are a great way to bring potential users who are interested in your product or service to your website. While just one of many different ad platforms , Google Ads makes up the majority of ad market share on the internet. If you're interested in placing ads on Google, websites outside of the Google network, and YouTube, but don't know where to start, we'll walk you through the process of creating your first Google Ads account. This assumes you are ...
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835 Hits