Social media can be both a blessing and a curse. From a personal standpoint, it can be very engrossing and entertaining. In fact, the average American user spends 3.2 hours per day on social media with young people and women spending even more time. That means that average American is on social media one quarter of the time she is awake. That’s a lot of time! And if the average American utilizes social media that much, imagine how much time social media managers must spend.
People who work with social media on behalf of themselves or their companies know what a potential time drain the internet is and how, taking just a casual approach to finding and sharing things with followers or friends, entire days can be lost to this void. Fortunately, there are better strategies not only to find interesting content to share, but to schedule and post it as well.
Managing social media professionally involves three steps: finding good content and posting it, engaging with followers or fans online in constructive ways, and examining which strategies work and tweaking them to work even better. Clearly, to be effective, all of this takes time. Fortunately, there are ways to make each step simpler and less time consuming.
Social media is an important part of any company’s SEO strategy for business success, but, like anything else, it’s basically worthless if done wrong. Even done semi-effectively it can be an expensive proposition. So approach it like a battle, with a plan of action and the right weapons at hand to deploy when necessary. Keep in mind that, as in any battle, the offensive and defensive maneuvers and tools at hand are subject to change (as technology does). Good strategy is always good strategy, though, and the rules for good social media use are very similar to the ones for good customer service, so don’t be intimidated because it changes and it’s online.