SEO Services

To do our job effectively, we must understand your business, your culture, products/services, traditional distribution channels, and overall goals. That is why meeting and discussing your objectives is our first order of business and something we continue to do on an ongoing basis. After meeting we will do a thorough website SEO analysis to help you understand the next steps that need to be taken to reach your business goals.

Keyword research isn’t easy, yet finding the right SEO keywords is an extremely important aspect of your search engine optimization campaign. Here at Corporate Conversions, we know how to do proper keyword research. We can tell you what prospective customers are searching for and drive this traffic to your site through advanced search engine keyword research and competitive analysis. If your site is targeting the wrong keywords, these customers will never find you, and search engines will index your site for terms that are not related to your core service/product offering, resulting in meaningless rankings. If you want to stay competitive, you can't afford to do that.

Apart from being a Google Certified Partner, Corporate Conversions is very transparent when it comes to our PPC management. You’ll never be in the dark when it comes to your PPC account. We provide monthly PPC performance reports that will let you know how your account is doing Paid advertising is a rocky road with a lot of ups and downs. We’ll never hide when the account isn’t performing well during our monthly and inform you active steps we are taking to make improvements.

Corporate Conversions strongly emphasizes the importance of social media marketing in driving traffic to your website and growing your brand. If your business has not already created an account on Facebook, Twitter, LinkedIn, or Google+, we will help you to set them up so they can be regularly used to promote your content.

Google has always and will always be changing their search engine algorithm. As a result of this constant change, we at Corporate Conversions are continually investigating any new changes to stay ahead of the curve. In addition, we are building all of our websites and marketing them with best practices within Google’s Webmaster Guidelines. However, should you have a Google penalty there are two different categories, manual and algorithmic.

In recent years, Google has been working on improving local search ranking factors, focusing on giving local companies more page real estate on local searches. Many times when you search for a product or business it is within a few minutes or miles away, and this is increasing as more and more searches are happening on mobile devices. If a hungry web user were to simply search “food” on the Google search engine, they would likely see a structured snippet listing restaurants in the surrounding area above any organic search results. Since we are a Grand Rapids SEO company, conducting this search brings up some highly rated local eateries. While in the past these types of results were more prominent for restaurant and hotel related searches, Google has been extending local search results to a wide range of industries where finding nearby companies may be useful.