In recent years, Google has been working on improving local search ranking factors, focusing on giving local companies more page real estate on local searches. Many times when you search for a product or business it is within a few minutes or miles away, and this is increasing as more and more searches are happening on mobile devices. If a hungry web user were to simply search “food” on the Google search engine, they would likely see a structured snippet listing restaurants in the surrounding area above any organic search results. Since we are a Grand Rapids SEO company, conducting this search brings up some highly rated local eateries. While in the past these types of results were more prominent for restaurant and hotel related searches, Google has been extending local search results to a wide range of industries where finding nearby companies may be useful.