How much of your SEO strategy is targeted at specific demographics? More specifically, before you implement any SEO strategy for your company have you identified your target demographic and incorporated their stated needs and wants? If you have not, you are almost certainly missing opportunities or squandering resources on low ROI strategies.
The Baby Boomer generation has occupied the public eye for nearly 70 years, and all segments of society, social, educational, financial, and governmental - have been studying them and their behavioral patterns for that long trying to determine the best way to harness this generational juggernauts spending potential. Now, however, the Boomers are old news and their children, the Millennial generation, is in the spotlight with marketing executives and sociologists asking: “What do young people want? What will they work for? What will they settle for? What do they dream of?”