Keyword Density and Frequency
Google not only reviews how often the keyword is placed within a website’s content but where it’s placed as well. For instance, a keyword placed within a article heading and/or page title is given much more weight than those placed within content. Nonetheless, such keywords must be placed within related content. After several years of seeing site owners trying to manipulate search engines, Google has become highly adept at discerning quality content and ranking sites accordingly. Simply placing a singular keyword multiple times within a body of text is not enough to achieve a high search engine ranking.