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Why is Google+ Valuable for Small Businesses?

Why is Google+ Valuable for Small Businesses?

 

Small businesses are coming to realize the value of social media marketing for creating brand recognition, generating leads, and building connections with customers. But many of them feel overwhelmed by the number of social media outlets - Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Google+. Which ones are most important? Which should be given precedence when time is limited?

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Out With The Old. In With The New. How Content Marketing, Social Media & SEO Connect To Make You The Expert in Your Industry

Out With The Old. In With The New. How Content Marketing, Social Media & SEO Connect To Make You The Expert in Your Industry

Corporate Conversions takes Google seriously when they say they want well written, relevant content, and so should you. This is the information clients are looking for online, and providing it in a regular, timely, and well researched fashion will bring you to their attention. To create and publish that content, we have developed a system of getting to know our clients, their industries and and goals.

 The first step is, of course, to meet our clients and spend some time coming understand their business and ambitions. Of course, all businesses want one thing - to connect with the right customers, but these right customers differ, sometimes drastically, from client to client. A manufacturing client may want to get his product into the hands of as many people as possible. An artist may be looking to create for a specific niche. It may not be immediately obvious whose business they are seeking, so this interview process is critical. Once we know who you are, what your goals are, and what your products or services are, we can establish an appropriate content calendar for you.

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Slicing Pieces of the SEO Pie: SEO Ranking Factors 2014 And Beyond

Slicing Pieces of the SEO Pie: SEO Ranking Factors 2014 And Beyond

Google uses over 200 ranking factors in its search algorithm. While Google will never reveal exactly what these ranking factors are, via our own experience, experimentation and by paying attention to what expert SEO organizations are studying and predicting, we have broken the elements of SEO into the following (in order of importance):

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The Art of Crafting Landing Page SEO & Usability

The Art of Crafting Landing Page SEO & Usability

Website owners intent on optimizing their landing pages may not be aware of its importance to SEO.  More specifically, Google is believed to rank a landing page based upon how much time a user spends on average on that page.  Conversely, landing pages that have a high bounce rate may signal to Google that this page does not have any useful information users want to read!  Having a high bounce rate can adversely affect a site's landing page rankings.

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All About Keywords

All About Keywords

Keyword Density and Frequency

Google not only reviews how often the keyword is placed within a website’s content but where it’s placed as well. For instance, a keyword placed within a article heading and/or page title is given much more weight than those placed within content. Nonetheless, such keywords must be placed within related content. After several years of seeing site owners trying to manipulate search engines, Google has become highly adept at discerning quality content and ranking sites accordingly. Simply placing a singular keyword multiple times within a body of text is not enough to achieve a high search engine ranking.

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