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How to Manage Customer Complaints on Social Media

How to Manage Customer Complaints on Social Media
All kinds of businesses are getting more familiarized with social media today. It's not just big brands who have a Twitter and an Instagram anymore. Your local plumber might have one, and the library around the corner has probably integrated all of its accounts for better exposure. That's because using social media well is one of the cheapest and simplest ways to get noticed, especially when your business is local and pulls its customers or clients from a small geographic location. However, soci...
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What's Happening with Content Marketing in 2016?

What's Happening with Content Marketing in 2016?
Enter your text here  We've previously discussed the fact that producing garbage content for your website will, at best, not help build traffic or an audience, but what is effective for those goals has changed over the last few years, so we need to talk about better content marketing in the present - in 2016. First of all what's changed? Well, everything. Social media morphs and evolves at light speed compared to changes in print or television media. While the audience your business is look...
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How Using Instagram Can Help a Small Business

How Using Instagram Can Help a Small Business
​ Many small companies have been slow to take advantage of social media or content marketing to generate business, relying either on their website alone, a Facebook page, person-to-person networking, or individual referrals. Some business owners have assumed that if the products or services they offer aren't visually arresting or Pinterest worthy, there's little point in putting them online. This is rarely the case. Part of the beauty of online marketing is that for businesses with a specific ni...
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The Benefits of Being a Google Certified Partner

The Benefits of Being a Google Certified Partner
​ Corporate Conversions is pleased to announce that it is now a Google Certified Partner. Perhaps you're wondering what it means to be a Google Certified Partner and how exactly it benefits businesses to work with one. In order to become certified with Google, a partner must have their employees go through the certification process and, even after certification, must meet Google's standards to remain a partner. This means maintaining a standard of transparent integrity in customer service and de...
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What is the Value of Garbage Content

What is the Value of Garbage Content
​ Recently Sharon Tanton, the creative director of Valuable Content, wrote an interesting piece called " Stop producing rubbish online marketing that even you're not interested in ." It's some worthwhile advice for business owners who understand the value of online marketing and interaction but dread or procrastinate actually doing it or pawn it off on someone who doesn't understand what good content is. We all know that much of online content is garbage in the sense of its value to its intended...
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