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Cheaters Never Win: Why It's No Longer Easy to Get on the Front Page of Google

Cheaters Never Win: Why It's No Longer Easy to Get on the Front Page of Google

The Internet is filled with countless web pages, each vying for a spot at the top of the most popular search engines: Google, Yahoo! and Bing, to name a few. In order to properly optimize the search engine ranking of a business, keywords and metadata must be used. Producing quality updates and content on a regular basis is also very important to being placed high, particularly on Google. Most people want to place high on Google's search pages because it is the most used search engine on the Internet, by far. But Google changes its search algorithms on a regular basis now and instead of informing businesses of the changes like it used to, the Internet giant has decided to make its modifications on a more covert level. According to experts, this is giving users a better experience because many companies would use SEO to have themselves show up on searches that were not relevant to them.

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How to Avoid Marketing Mistakes with Your Social Media Strategy

How to Avoid Marketing Mistakes with Your Social Media Strategy

First, there is deciding which platforms are important and current. This has obviously varied over time. Is it Facebook or is Facebook passe now, the last refuge of retirees with too much time on their hands? On the other hand, perhaps marketing to retirees would be profitable for your company.

Is your business or your niche photogenic enough for Instagram to work for you? Instagram is hot right now, but there’s little opportunity for customer engagement there. Rather than using it for direct marketing, it’s better for building excitement visually that can later be tapped in another way.

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Google Hires an SEO Expert to Manage its SEO

Google Hires an SEO Expert to Manage its SEO

It’s no secret that accomplishing good SEO is a continuing challenge. Google, in an effort to create a more interesting, authentic, and “truthful” internet, keeps throwing new wrenches into its own algorithm in order to thwart manipulation. What this has meant for websites is that what worked amazingly well as SEO three years ago may well get your site penalized now - or completely blown out of the water.

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What is the status on backlinks?

What is the status on backlinks?

Last year we discussed backlink strategy and how Corporate Conversions goes about building an online profile for its clients. Of course, change is the only constant in the online world, particularly with Google. Google wants to be the most natural and organic - the best - search engine online, so it is constantly looking at internet traffic patterns to determine if people are trying to game the system and essentially make Google a sucker. If it does discover evidence of this, woe betide the perpetrator because Google is a harsh taskmaster. A website can overcome a Google penalty, but it takes time, perseverance, and a real willingness to change link-building strategy.

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5 ways to increase your social media productivity

5 ways to increase your social media productivity

Social media can be both a blessing and a curse. From a personal standpoint, it can be very engrossing and entertaining. In fact, the average American user spends 3.2 hours per day on social media with young people and women spending even more time. That means that average American is on social media one quarter of the time she is awake. That’s a lot of time! And if the average American utilizes social media that much, imagine how much time social media managers must spend.

People who work with social media on behalf of themselves or their companies know what a potential time drain the internet is and how, taking just a casual approach to finding and sharing things with followers or friends, entire days can be lost to this void. Fortunately, there are better strategies not only to find interesting content to share, but to schedule and post it as well.

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