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The Art of Crafting Landing Page SEO & Usability

The Art of Crafting Landing Page SEO & Usability

Website owners intent on optimizing their landing pages may not be aware of its importance to SEO.  More specifically, Google is believed to rank a landing page based upon how much time a user spends on average on that page.  Conversely, landing pages that have a high bounce rate may signal to Google that this page does not have any useful information users want to read!  Having a high bounce rate can adversely affect a site's landing page rankings.

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All About Keywords

All About Keywords

Keyword Density and Frequency

Google not only reviews how often the keyword is placed within a website’s content but where it’s placed as well. For instance, a keyword placed within a article heading and/or page title is given much more weight than those placed within content. Nonetheless, such keywords must be placed within related content. After several years of seeing site owners trying to manipulate search engines, Google has become highly adept at discerning quality content and ranking sites accordingly. Simply placing a singular keyword multiple times within a body of text is not enough to achieve a high search engine ranking.

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