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Why a Well Optimized Website is Extremely Important

Why a Well Optimized Website is Extremely Important

Many people do not fully understand the value a solidly built, regularly maintained, fully optimized website provides to a business. Assume that it’s a non-essential item, something nice to have, like a new iPad or season tickets to the theater. If my parents’ small business didn’t have a website, why does mine need one, they think.

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What is the Best Way to Respond to Negative Online Reviews & Comments?

What is the Best Way to Respond to Negative Online Reviews & Comments?

The internet has been an amazing tool for disseminating information which has been both good and bad for businesses. While it can get you noticed and bring you traffic (and subsequent sales), it can also be used as a cudgel by customers who are disgruntled or even, occasionally, vengeful. Consumers, put off by the impersonal and complex nature of telephone customer service, are starting to report their problems and complaints online - directly tweeting or posting on companies’ facebook walls or leaving negative reviews on sites like Amazon or Yelp.

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Why is Google+ Valuable for Small Businesses?

Why is Google+ Valuable for Small Businesses?

 

Small businesses are coming to realize the value of social media marketing for creating brand recognition, generating leads, and building connections with customers. But many of them feel overwhelmed by the number of social media outlets - Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Google+. Which ones are most important? Which should be given precedence when time is limited?

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Out With The Old. In With The New. How Content Marketing, Social Media & SEO Connect To Make You The Expert in Your Industry

Out With The Old. In With The New. How Content Marketing, Social Media & SEO Connect To Make You The Expert in Your Industry

Corporate Conversions takes Google seriously when they say they want well written, relevant content, and so should you. This is the information clients are looking for online, and providing it in a regular, timely, and well researched fashion will bring you to their attention. To create and publish that content, we have developed a system of getting to know our clients, their industries and and goals.

 The first step is, of course, to meet our clients and spend some time coming understand their business and ambitions. Of course, all businesses want one thing - to connect with the right customers, but these right customers differ, sometimes drastically, from client to client. A manufacturing client may want to get his product into the hands of as many people as possible. An artist may be looking to create for a specific niche. It may not be immediately obvious whose business they are seeking, so this interview process is critical. Once we know who you are, what your goals are, and what your products or services are, we can establish an appropriate content calendar for you.

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Slicing Pieces of the SEO Pie: SEO Ranking Factors 2014 And Beyond

Slicing Pieces of the SEO Pie: SEO Ranking Factors 2014 And Beyond

Google uses over 200 ranking factors in its search algorithm. While Google will never reveal exactly what these ranking factors are, via our own experience, experimentation and by paying attention to what expert SEO organizations are studying and predicting, we have broken the elements of SEO into the following (in order of importance):

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