Welcome

You've come to the right place for building your business online.

I don't know what I need...

What is a Landing Page and How Do They Work?

What is a Landing Page and How Do They Work?

Creating a landing page is one way businesses attempt to quickly engage with their customers online. But what exactly is a landing page and how do you create an effective one?

Technically, any web page is a landing page because by clicking on it, you land there, but for marketing purposes, landing pages are standalone pages, essentially separated from the rest of a business’s website, and their goal is to quickly persuade viewers of the usefulness of the product advertised and then convert to sales.

The reason landing pages are created to “stand alone,” is so viewers do not click away from them. Landing pages are designed to be online dead ends. The options left are two: back out or sign up and purchase what is offered. If properly designed they can be quite effective. Nearly 70 percent of B2B businesses use them to get new sales leads for future conversions.

Continue reading

What is a Website Audit and Why Do I Need One?

What is a Website Audit and Why Do I Need One?

 

Has your business’s site traffic gone down over time - or even fallen off a cliff? Has your phone, the one that once rang off the hook, suddenly gone silent? Your website very likely has issues, large or small, that could be identified and taken care of so your business can go back to being profitable. This is what a site audit is for; it’s a forensic examination of all of the different parts that make up a website in order to determine what is working and what isn’t.

Continue reading

3 Steps to Keep Organic Traffic After You Redesign Your Website

3 Steps to Keep Organic Traffic After You Redesign Your Website

BEFORE

SEO Must Be Part of the Process

If your site designer is not affiliated with your developers and SEO team, make sure they get acquainted. In fact, they should be regularly communicating because each plays a crucial role in how your website will ultimately perform. Once these three all understand your goals and ambitions, it is time to move on to the redesign.

Continue reading

How Does Your Backlink Profile and Strategy Look?

How Does Your Backlink Profile and Strategy Look?

It is our goal to write timely, even seasonal, pieces on often Googled topics for our clients’ blogs. An interesting, regularly updated blog builds a network of readers over time, and these readers can easily become new customers for our clients.

Continue reading

A Little SEO Goes a Long Way When Properly Targeting Keywords

A Little SEO Goes a Long Way When Properly Targeting Keywords

To give an example, the charts below show the before and after of a site that did not have its keywords properly optimized on its website. Check out what happened to the rankings in one week! (“Red” is a decrease in ranking position. Conversely, “green” is an increase in ranking.)

 

Keywords not targeted on the website:

The next week with the keywords implemented properly:

In the past, it was easy for SEO consultants to game search engines by spamming keywords across a website. However, in recent years, Google and Bing have both begun heavily penalizing this practice. Proper keyword research and implementation must be done to rank well in this new age of searching. Keywords are only a small piece of the SEO pie, but, nonetheless, they can go a long way, creating new opportunities for your business.

Continue reading