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Are You Ready for Google's Mobilegeddon?

Are You Ready for Google's Mobilegeddon?

How mobile friendly is your company’s website? Do you know? If you don’t, in short order you will find out because next Tuesday, April 21, Google is releasing its updated algorithm which is designed to place mobile-accommodating sites higher in its search rankings.

This may sound like it’s not much to worry about. After all, website traffic from mobile phones and tablets is hardly a new thing.  In fact, in 2014 global internet traffic from mobile devices finally overtook traffic from desktops and mobile searches currently make up approximately 30% of all searches - which means that businesses with mobile unfriendly websites were already suffering from a natural decrease in traffic. But Google’s mission here is to create a better internet for the mobile user by actively penalizing companies who do not update their websites for mobile so this algorithm update is a carrot/stick approach. There will be more carrots for companies with sites that comply, and companies with sites that do not will take a beating.

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Facebook Makes Itself More Expensive to Use as a Marketing Tool

Facebook Makes Itself More Expensive to Use as a Marketing Tool

For many small businesses who focus their efforts on social media, Facebook is their top marketing tool. In fact, according to a recent survey of over 2,200 small businesses by Webs, while 63 percent of small businesses use digital products as part or all of their marketing strategy, 88 percent of businesses with social profiles use Facebook for their marketing. 88 percent! Other social media sites used, in order of preference are: LinkedIn, Twitter, and Google+.

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Optimizing Your Website For Google's Latest Update

Optimizing Your Website For Google's Latest Update

As of July of 2014 Google changed its rankings system to give more weight to online sites like local directories, maps, and review sites. Google is continuously exploring new ways to make their algorithm produce the most organic, relevant, and original information possible, and they’ve tweaked it to produce what they believe their users will find most helpful. With Pigeon, company websites now frequently rank below their Yelp (or other directory) listings. For businesses that have invested considerable time beefing up content on their own sites and neglecting off-site presence, this is not a welcome change.

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Why You Should Be Marketing To Millennials

Why You Should Be Marketing To Millennials

How much of your SEO strategy is targeted at specific demographics? More specifically, before you implement any SEO strategy for your company have you identified your target demographic and incorporated their stated needs and wants? If you have not, you are almost certainly missing opportunities or squandering resources on low ROI strategies.

The Baby Boomer generation has occupied the public eye for nearly 70 years, and all segments of society, social, educational, financial, and governmental - have been studying them and their behavioral patterns for that long trying to determine the best way to harness this generational juggernauts spending potential. Now, however, the Boomers are old news and their children, the Millennial generation, is in the spotlight with marketing executives and sociologists asking: “What do young people want? What will they work for? What will they settle for? What do they dream of?”

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How to Incorporate Your Business SEO Strategy and Branding

How to Incorporate Your Business SEO Strategy and Branding

The use of SEO as beneficial for keyword searching has been established, but how can it help build a business’s brand and convert more searches to sales? Well, in a sense Google is helping to create new brands with its displayed results because its algorithm rewards relatively unknown brands if those businesses better conform to the standards Google demands for higher rankings. So a small company employing a savvy white hat SEO strategy can compete far above its weight class for customers online than it could in a traditional advertising market.

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