Welcome

You've come to the right place for building your business online.

I don't know what I need...

What is a Website Audit and Why Do I Need One?

What is a Website Audit and Why Do I Need One?

 

Has your business’s site traffic gone down over time - or even fallen off a cliff? Has your phone, the one that once rang off the hook, suddenly gone silent? Your website very likely has issues, large or small, that could be identified and taken care of so your business can go back to being profitable. This is what a site audit is for; it’s a forensic examination of all of the different parts that make up a website in order to determine what is working and what isn’t.

Continue reading

3 Steps to Keep Organic Traffic After You Redesign Your Website

3 Steps to Keep Organic Traffic After You Redesign Your Website

BEFORE

SEO Must Be Part of the Process

If your site designer is not affiliated with your developers and SEO team, make sure they get acquainted. In fact, they should be regularly communicating because each plays a crucial role in how your website will ultimately perform. Once these three all understand your goals and ambitions, it is time to move on to the redesign.

Continue reading

How Does Your Backlink Profile and Strategy Look?

How Does Your Backlink Profile and Strategy Look?

It is our goal to write timely, even seasonal, pieces on often Googled topics for our clients’ blogs. An interesting, regularly updated blog builds a network of readers over time, and these readers can easily become new customers for our clients.

Continue reading

A Little SEO Goes a Long Way When Properly Targeting Keywords

A Little SEO Goes a Long Way When Properly Targeting Keywords

To give an example, the charts below show the before and after of a site that did not have its keywords properly optimized on its website. Check out what happened to the rankings in one week! (“Red” is a decrease in ranking position. Conversely, “green” is an increase in ranking.)


 

Keywords not targeted on the website:

keyword not targeted

The next week with the keywords implemented properly:

keyword targeted

In the past, it was easy for SEO consultants to game search engines by spamming keywords across a website. However, in recent years, Google and Bing have both begun heavily penalizing this practice. Proper keyword research and implementation must be done to rank well in this new age of searching. Keywords are only a small piece of the SEO pie, but, nonetheless, they can go a long way, creating new opportunities for your business.

+Max Friar is a co-founder of Corporate Conversions, LLC. Max enjoys comprehensive website audits and analysis and helping clients with full-scope SEO solutions. Max resides in Grand Rapids with his wife, Cori, and three children, Brenna, Max, and Jack.

Contact Max directly at This email address is being protected from spambots. You need JavaScript enabled to view it. or 616-214-8392.

Continue reading

Follow This Criteria to Avoid a Google Manual or Algorithmic Penalty

Follow This Criteria to Avoid a Google Manual or Algorithmic Penalty

To begin, it’s necessary to understand how Google penalties work. Google, of course, doesn’t just - poof! - make websites disappear. It makes websites disappear from Google rankings. However, since Google is the most used search engine, disappearing from Google makes your business the equivalent of invisible. You’re still there, but no one searching for what you do or sell will be able to find you on Google unless they type your address into the address bar.

Google has two types of penalties - manual and algorithmic. If you get a manual penalty it means that someone at Google deliberately targeted your website for Google punishment. The good thing about a manual penalty is that you’ll get a notification in your Google Webmaster Tools and you’ll have an idea of what you must do to have the penalty lifted.

Continue reading