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How to Incorporate Your Business SEO Strategy and Branding

How to Incorporate Your Business SEO Strategy and Branding

The use of SEO as beneficial for keyword searching has been established, but how can it help build a business’s brand and convert more searches to sales? Well, in a sense Google is helping to create new brands with its displayed results because its algorithm rewards relatively unknown brands if those businesses better conform to the standards Google demands for higher rankings. So a small company employing a savvy white hat SEO strategy can compete far above its weight class for customers online than it could in a traditional advertising market.

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What is a Landing Page and How Do They Work?

What is a Landing Page and How Do They Work?

Creating a landing page is one way businesses attempt to quickly engage with their customers online. But what exactly is a landing page and how do you create an effective one?

Technically, any web page is a landing page because by clicking on it, you land there, but for marketing purposes, landing pages are standalone pages, essentially separated from the rest of a business’s website, and their goal is to quickly persuade viewers of the usefulness of the product advertised and then convert to sales.

The reason landing pages are created to “stand alone,” is so viewers do not click away from them. Landing pages are designed to be online dead ends. The options left are two: back out or sign up and purchase what is offered. If properly designed they can be quite effective. Nearly 70 percent of B2B businesses use them to get new sales leads for future conversions.

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What is a Website Audit and Why Do I Need One?

What is a Website Audit and Why Do I Need One?

 

Has your business’s site traffic gone down over time - or even fallen off a cliff? Has your phone, the one that once rang off the hook, suddenly gone silent? Your website very likely has issues, large or small, that could be identified and taken care of so your business can go back to being profitable. This is what a site audit is for; it’s a forensic examination of all of the different parts that make up a website in order to determine what is working and what isn’t.

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3 Steps to Keep Organic Traffic After You Redesign Your Website

3 Steps to Keep Organic Traffic After You Redesign Your Website

BEFORE

SEO Must Be Part of the Process

If your site designer is not affiliated with your developers and SEO team, make sure they get acquainted. In fact, they should be regularly communicating because each plays a crucial role in how your website will ultimately perform. Once these three all understand your goals and ambitions, it is time to move on to the redesign.

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How Does Your Backlink Profile and Strategy Look?

How Does Your Backlink Profile and Strategy Look?

It is our goal to write timely, even seasonal, pieces on often Googled topics for our clients’ blogs. An interesting, regularly updated blog builds a network of readers over time, and these readers can easily become new customers for our clients.

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