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Google Hires an SEO Expert to Manage its SEO

Google Hires an SEO Expert to Manage its SEO

It’s no secret that accomplishing good SEO is a continuing challenge. Google, in an effort to create a more interesting, authentic, and “truthful” internet, keeps throwing new wrenches into its own algorithm in order to thwart manipulation. What this has meant for websites is that what worked amazingly well as SEO three years ago may well get your site penalized now - or completely blown out of the water.

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What is the status on backlinks?

What is the status on backlinks?

Last year we discussed backlink strategy and how Corporate Conversions goes about building an online profile for its clients. Of course, change is the only constant in the online world, particularly with Google. Google wants to be the most natural and organic - the best - search engine online, so it is constantly looking at internet traffic patterns to determine if people are trying to game the system and essentially make Google a sucker. If it does discover evidence of this, woe betide the perpetrator because Google is a harsh taskmaster. A website can overcome a Google penalty, but it takes time, perseverance, and a real willingness to change link-building strategy.

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5 ways to increase your social media productivity

5 ways to increase your social media productivity

Social media can be both a blessing and a curse. From a personal standpoint, it can be very engrossing and entertaining. In fact, the average American user spends 3.2 hours per day on social media with young people and women spending even more time. That means that average American is on social media one quarter of the time she is awake. That’s a lot of time! And if the average American utilizes social media that much, imagine how much time social media managers must spend.

People who work with social media on behalf of themselves or their companies know what a potential time drain the internet is and how, taking just a casual approach to finding and sharing things with followers or friends, entire days can be lost to this void. Fortunately, there are better strategies not only to find interesting content to share, but to schedule and post it as well.

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Why You Should be Marketing to Generation X

Why You Should be Marketing to Generation X

Previously we discussed why your company should be marketing to Millennials, and in this blog, we’ll talk about the group of people aging into that favorable demographic with real buying potential: Generation X, as well as how to target your marketing to them.

While the focus of the media for years was the Baby Boomer generation, and currently it’s obsessed with the Millennials, Generation X, sandwiched between these two important demographics, has 61 million members and makes up 27% of the adult population. They also head up 30% of U.S. households - which means any business that ignores them does so at its peril.

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Why Google's Knowledge Vault Will Change What We Believe

Why Google's Knowledge Vault Will Change What We Believe

Generally speaking, the way Google and other search engines have been designed up until this point is to reward websites by their popularity. That is, the more a website is linked to, the higher its ranking is - even when the content on that site is erroneous. In a sense, this is not all that different from how other information is disseminated. Crackpot theories have always had an audience. But Google wants to turn that paradigm upside down and reward for truthfulness instead with its new Knowledge Vault.  

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