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Facebook Makes Itself More Expensive to Use as a Marketing Tool

Facebook Makes Itself More Expensive to Use as a Marketing Tool

For many small businesses who focus their efforts on social media, Facebook is their top marketing tool. In fact, according to a recent survey of over 2,200 small businesses by Webs, while 63 percent of small businesses use digital products as part or all of their marketing strategy, 88 percent of businesses with social profiles use Facebook for their marketing. 88 percent! Other social media sites used, in order of preference are: LinkedIn, Twitter, and Google+.

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Optimizing Your Website For Google's Latest Update

Optimizing Your Website For Google's Latest Update

As of July of 2014 Google changed its rankings system to give more weight to online sites like local directories, maps, and review sites. Google is continuously exploring new ways to make their algorithm produce the most organic, relevant, and original information possible, and they’ve tweaked it to produce what they believe their users will find most helpful. With Pigeon, company websites now frequently rank below their Yelp (or other directory) listings. For businesses that have invested considerable time beefing up content on their own sites and neglecting off-site presence, this is not a welcome change.

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Why You Should Be Marketing To Millennials

Why You Should Be Marketing To Millennials

How much of your SEO strategy is targeted at specific demographics? More specifically, before you implement any SEO strategy for your company have you identified your target demographic and incorporated their stated needs and wants? If you have not, you are almost certainly missing opportunities or squandering resources on low ROI strategies.

The Baby Boomer generation has occupied the public eye for nearly 70 years, and all segments of society, social, educational, financial, and governmental - have been studying them and their behavioral patterns for that long trying to determine the best way to harness this generational juggernauts spending potential. Now, however, the Boomers are old news and their children, the Millennial generation, is in the spotlight with marketing executives and sociologists asking: “What do young people want? What will they work for? What will they settle for? What do they dream of?”

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How to Incorporate Your Business SEO Strategy and Branding

How to Incorporate Your Business SEO Strategy and Branding

The use of SEO as beneficial for keyword searching has been established, but how can it help build a business’s brand and convert more searches to sales? Well, in a sense Google is helping to create new brands with its displayed results because its algorithm rewards relatively unknown brands if those businesses better conform to the standards Google demands for higher rankings. So a small company employing a savvy white hat SEO strategy can compete far above its weight class for customers online than it could in a traditional advertising market.

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What is a Landing Page and How Do They Work?

What is a Landing Page and How Do They Work?

Creating a landing page is one way businesses attempt to quickly engage with their customers online. But what exactly is a landing page and how do you create an effective one?

Technically, any web page is a landing page because by clicking on it, you land there, but for marketing purposes, landing pages are standalone pages, essentially separated from the rest of a business’s website, and their goal is to quickly persuade viewers of the usefulness of the product advertised and then convert to sales.

The reason landing pages are created to “stand alone,” is so viewers do not click away from them. Landing pages are designed to be online dead ends. The options left are two: back out or sign up and purchase what is offered. If properly designed they can be quite effective. Nearly 70 percent of B2B businesses use them to get new sales leads for future conversions.

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