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Creating a Google Ads Account

Google-Ads
​ Internet ads provide a variety of benefits and are a great way to bring potential users who are interested in your product or service to your website. While just one of many different ad platforms , Google Ads makes up the majority of ad market share on the internet. If you're interested in placing ads on Google, websites outside of the Google network, and YouTube, but don't know where to start, we'll walk you through the process of creating your first Google Ads account. This assumes you are ...
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PPC Success Depends on Your Website

PPC-success
There are many platforms for Pay Per Click (PPC) . Some familiar platforms include: Google ads (AdWords), Microsoft ads (Bing ads), Facebook ads, LinkedIn ads, and retargeting services like AdRoll. Which ones should your company use in order to achieve greater PPC success? Many companies Corporate Conversions works with have tried to manage PPC in house with little or no experience. They tell us, "It feels like it's working," but that is like saying, "I think I can make it there" in a vehicle wi...
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Why Search Engines Love WordPress Sites

search-engines
In our last blog we talked about the benefits of using content management systems when designing your website . One of the perks of using a CMS like WordPress is that these systems are designed to be friendly to search engines. In order to properly index a website, search engines continuously crawl the internet and include all new data into their algorithms. From there they generate rankings. If you want your website to have good search rankings and traffic, your site needs to be search engine f...
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The Benefits of Using a Content Management System

Content-Management-System
When a company makes the decision to build or redesign its website , one decision the owners must make right away is whether the website should be built custom or using a content management system (CMS) to power it. There are pros and cons for both options, but for many companies, a content management system has distinct advantages. Here we will talk about what the advantages of a CMS are. It's hard to overstate the importance of a website to a business. It's the main tool the company's owners h...
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SEO Isn't Magic

SEO-isnt-magic
We've discussed before how essential good SEO is for any company that wants to be competitive online. Unfortunately, many people have unrealistic expectations of how SEO works and also how fast it works. SEO isn't magic. There is no SEO authority who can guarantee that a site will go from no internet traffic to a deluge of visitors (and conversions) overnight based on SEO work. SEO takes time to make a difference. Every bit of SEO on site and off adds to its overall effect. That effect is amplif...
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