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Assembling Content for Your New Website

There are multiple steps to building a website , and many of them are better done by a professional developer, but one step is critical, and it must be done by the website owner: assembling content. You can hire the best website designer you can find, but without the content that is specific to your business, there is no website. Here we will talk about what content your website must have as well as content your website should have if you want it to be as successful as possible. Assembling Conte...
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Website Building: What Goes into Building a Site

If you have started a business or have an old website that you built by yourself to get something that would represent your company online, you may be unfamiliar with what goes into professional website building, front to back. It's more complicated than it looks, especially if you want to capture all the traffic possible and convert a significant percentage of that traffic into sales. What Goes into Website Building? Many things in life seem familiar and easily understood, but once you open the...
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Does Your Company Have an Outdated Logo?

When business owners think of redesigns, for the most part they focus on their website . This makes sense because a website is the online face of their company. A website redesign or facelift can give customers the assurance that the company is still active, growing, and improving. The website is not the company's only representation, however. If used correctly for branding and in the company's marketing, the company logo will be what your customers think of in their mind's eye . An Outdated Log...
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Be an Informer, not a Meformer on Your Social Media

Previously, we've discussed how manufacturers can utilize social media and drive leads through their websites . Creating a presence and a brand for your company on social media can be challenging , especially for manufacturers or companies that sell business to business. How can you boost awareness of your brand and attract customers? How do you promote products and services that are important and necessary but harder to market? How do you draw in an audience and make them want to hear what you ...
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Creating a Google Ads Account

‚Äč Internet ads provide a variety of benefits and are a great way to bring potential users who are interested in your product or service to your website. While just one of many different ad platforms , Google Ads makes up the majority of ad market share on the internet. If you're interested in placing ads on Google, websites outside of the Google network, and YouTube, but don't know where to start, we'll walk you through the process of creating your first Google Ads account. This assumes you are ...
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