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The Different Types of Proactive Chat

The Different Types of Proactive Chat
​Every business with a website would pay a great deal for the answer of how to get hits to convert to sales. That's what a website is there for, right? It's not a sign post, it's a way of connecting your products and services to your customer base. One of the ways that some businesses try to do this is via proactive chat. This is the term that refers to the chat boxes that appear when you click on a site or stay on a site long enough without buying anything. Does proactive chat work, and is it w...
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Signs Your Website is Outdated

Signs Your Website is Outdated
​Is your company's website out of date? Does it function they way you want and need it to, or is it failing to bring in traffic or actually turning away customers because of its poor set up or lack of compatibility with current tech? How can you tell when an updated website is no longer a wish-list item, but a necessary one? The following are indicators that it's past time for a change:Outdated content - If you have old coupons, sales, news, or blogs that are never updated, it gives the same imp...
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Why You Should Use #hashtags in Your Social Media

Why You Should Use #hashtags in Your Social Media
The hashtag has become a mini phenomenon due to the internet and social media. In fact, some people say that you can correctly differentiate between older and younger generations by showing them its symbol (#) and asking them what it is. Supposedly, Boomers and Generation Xers will call it a pound sign and Millennials and the younger crowd will call it a hashtag. Recently the Oxford English Dictionary even added the term hashtag, although they made a point of including what the technical term fo...
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Google's Top 3 Signals for Search Ranking

Google's Top 3 Signals for Search Ranking
If you've been following this blog for awhile, you'll know that SEO has changed quite a bit in the past three years, and small to medium-sized businesses that want to make sure their companies show up in Google searches have had to navigate the changing criteria by which Google has determined what shows up in searches. We've known since last fall that Google intended to utilize RankBrain, its machine-learning artificial intelligence system as a big part of that, only behind inbound linking and w...
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Why are Internal Links Important?

Why are Internal Links Important?
​Previously we've discussed link building and how Google's algorithm rewards or penalizes different types. To review, Google wants to create an internet full of interesting and original content accessed organically. Essentially, it wants to mimic the way people socialize in real life - which means directing traffic to items of general interest and not to advertising or marketing (which most people recognize and either click out of or delete). We've focused on external links before. External link...
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