With the proliferation of new social media, every business must consider its audience in choosing which platforms to use for marketing and communication to their customers. There are too many of them to do justice to them all, and some of them will not give a good return on investment for time spent. Facebook is the most popular social media platform for all segments of the American population - men, women, Boomers, Millennials, educated, urban, rural, and high and low income. For most businesse...
