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What's Happening with Content Marketing in 2016?

What's Happening with Content Marketing in 2016?
Enter your text here We've previously discussed the fact that producing garbage content for your website will, at best, not help build traffic or an audience, but what is effective for those goals has changed over the last few years, so we need to talk about better content marketing in the present - in 2016. First of all what's changed? Well, everything. Social media morphs and evolves at light speed compared to changes in print or television media. While the audience your business is looki...
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How Using Instagram Can Help a Small Business

How Using Instagram Can Help a Small Business
​Many small companies have been slow to take advantage of social media or content marketing to generate business, relying either on their website alone, a Facebook page, person-to-person networking, or individual referrals. Some business owners have assumed that if the products or services they offer aren't visually arresting or Pinterest worthy, there's little point in putting them online. This is rarely the case. Part of the beauty of online marketing is that for businesses with a specific nic...
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The Benefits of Being a Google Certified Partner

The Benefits of Being a Google Certified Partner
​Corporate Conversions is pleased to announce that it is now a Google Certified Partner. Perhaps you're wondering what it means to be a Google Certified Partner and how exactly it benefits businesses to work with one. In order to become certified with Google, a partner must have their employees go through the certification process and, even after certification, must meet Google's standards to remain a partner. This means maintaining a standard of transparent integrity in customer service and del...
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What is the Value of Garbage Content

What is the Value of Garbage Content
​Recently Sharon Tanton, the creative director of Valuable Content, wrote an interesting piece called "Stop producing rubbish online marketing that even you're not interested in." It's some worthwhile advice for business owners who understand the value of online marketing and interaction but dread or procrastinate actually doing it or pawn it off on someone who doesn't understand what good content is. We all know that much of online content is garbage in the sense of its value to its intended au...
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How Fake Reviews Can Tank Your SEO Business

How Fake Reviews Can Tank Your SEO Business

Recently New York Attorney General Eric Schneiderman settled with 19 different SEO companies over a lawsuit brought against them by Yelp, a local search website that allows readers to leave reviews about the companies listed: 

"NEW YORK -- Attorney General Eric T. Schneiderman today announced that 19 companies had agreed to cease their practice of writing fake online reviews for businesses and to pay more than $350,000 in penalties. "Operation Clean Turf," a year-long undercover investigation into the reputation management industry, the manipulation of consumer-review websites, and the practice of astroturfing, found that companies had flooded the Internet with fake consumer reviews on websites such as Yelp, Google Local, and CitySearch. In the course of the investigation, the Attorney General's office found that many of these companies used techniques to hide their identities, such as creating fake online profiles on consumer review websites and paying freelance writers from as far away as the Philippines, Bangladesh and Eastern Europe for $1 to $10 per review. By producing fake reviews, these companies violated multiple state laws against false advertising and engaged in illegal and deceptive business practices."

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