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Trust: How Local Listing Accuracy Affects Reputation

Trust
For most small businesses, getting local customers to notice your company is imperative. Creating multiple business listings on online directories is very helpful for this goal. Google and other search engines use these multiple business listings within their ranking algorithms to determine search engine results. While these listings often do not include backlinks, the information they provide must be consistent. If it is consistent, search engines confer a certain amount of legitimacy or trust ...
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Local Directory Listings and SEO

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In May, we touched on on-site and off-site SEO , or commonly referred to as on-page and off-page SEO. One of the most overlooked areas in off-site SEO is local directory listings. This area of SEO is frequently overlooked because most of these websites crawl the web in a similar way that Google does in order to retrieve the correct information about businesses. If you have a business, there are two important reasons you should claim as many of these local directory listings as possible. The firs...
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What Is Off-Site SEO?

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In our last blog we talked about on-site SEO practices that can help a website that isn't ranking well when users search for products and services a company provides. The other half of SEO concerns developing references and links to that website from other websites. This is off-site SEO. We will explain what that means and why it matters here. What Is Off-Site SEO? Off-site SEO, also referred to as off-page SEO , is the term that describes techniques that can be taken on the internet beyond the ...
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What Is On-Site SEO?

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One vital goal for websites is that they rank well on Google and other search engines when people search for their products or services. If your website isn't ranking well , it doesn't matter how eye catching its design is or informative its content is because your customers won't see it. Addressing problems with on-site SEO will go a long way to fixing that problem. What Is On-Site SEO? On-site SEO is "the practice of optimizing elements on a website (as opposed to links elsewhere on the Intern...
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Website Conversion Optimization: 3 Strategies to Consider

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User experience is important for a number of reasons, but what is most important to business owners is conversion optimization. A great looking website is nice. Without a purchase, call, email, or contact form filled out, though, is your website doing what you need it to do? Ultimately, you need your customer base to interact with your website directly and actively. Passive views do not cut it. Let's get this out of the way, people are impatient online. To make the most of your website once some...
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