To do our job effectivey we look to understanding your business, your culture, products/services, traditional distribution channels and overall goals. That is why meeting and discussing your objectives is our first order of business.

Most Internet Marketing firms have one goal in mind - get a website on the first page of Google no matter what. While that is not a bad goal, most coders are not versed in business development and many have never worked for a company, or if they have, they have been far removed from the sales department.

Because Corporate Conversions is focused on return on investment (ROI), lead generation and new sales via the web, our first task is to understand the service/product offering of our clients and prospective clients so that we can intelligently craft a message that resonates with their target customers. In order to do this we always conduct an interview with the owner of a business or the management team. 

Typical questions that we ask of owners are:

• Describe your company’s products and/or services in detail.
• Which products or services are the highest margin? Which products/services would you prefer to focus on?
• If B2B, who are your top 10 customers?
• If B2B, what companies would you like to sell to?
• When a prospective customer is looking for a company like yours, what are they thinking about? What general term(s) would you type into Google if you were looking for a business like yours, but did not know the name or existence?
• Describe the type of person that would be searching for you (job function, geography, type of company, seasonality of business, etc).
• If B2C, which websites/blogs do your customers frequent?
• If B2B, what websites, associations or blogs are relevant in your industry?

Once we have thoughtful answers to these types of questions, we are able to effectively move forward in our research and placement of keywords, links, profile-building and online marketing.