Knowing what keywords lead to conversions ensures that marketing campaigns have the maximum impact.
Setting up goals in Google Analytics is the best way to measure the success rate of your website. The easiest way to understand what goals are in Google Analytics is by discussing it with an example: a contact form.
The aim of a contact form is to get visitors to inquire on your website. Therefore, a completed goal would be a the “thank you” page that loads once a visitors has filled out their information and clicked submit.
This example hints at the first part of using the Goals feature in Google Analytics: defining what your site goals are.
- What do you want to measure?
- What are the factors that determine the success of your website?
- Are you after sales?
- Are you wanting to generate inquiries from prospective clients who want to hire you?
- Or do you simply want visitors to click around and spend more time on your site reading articles?
Once you know your goal (or goals), you need to work out how they will be measured. For most sites, this will mean either identifying a specific goal completion page (or creating one).
Measuring analytics is a natural corollary to completed Goals; over time, studying which keywords lead to completed goals will hone subsequent marketing campaigns to ensure maximum impact.
Headquartered in Grand Rapids, Michigan, Corporate Conversions provides its clients with detailed monthly SEO reports detailing ranking performance, top keywords as they relate to visitors and conversions, referral traffic performance, link-building improvements, and overall insights and analysis related to recommended improvements. We can provide you with full intelligence as it pertains to web performance. This intelligence keeps us accountable to our goal of continually adding value to your business.