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Why You Should Be Marketing To Millennials

How much of your SEO strategy is targeted at specific demographics? More specifically, before you implement any SEO strategy for your company have you identified your target demographic and incorporated their stated needs and wants? If you have not, you are almost certainly missing opportunities or squandering resources on low ROI strategies.

 

 

The Baby Boomer generation has occupied the public eye for nearly 70 years, and all segments of society, social, educational, financial, and governmental - have been studying them and their behavioral patterns for that long trying to determine the best way to harness this generational juggernauts spending potential. Now, however, the Boomers are old news and their children, the Millennial generation, is in the spotlight with marketing executives and sociologists asking: “What do young people want? What will they work for? What will they settle for? What do they dream of?”

 

Perhaps it’s because the Millennials now comprise the largest generation and, since they are late to buy into the traditional accoutrements of adulthood including marriage, home buying, and children, they have a bit of spare change to spend. Businesses who ignore this demographic find out quickly that this is an expensive mistake to make.

 

Consider McDonalds. It’s a given that Millennials are fully aware of their brand as they grew up continuously bombarded by Happy Meal commercials and summer blockbuster media tie-ins. It seems that taking brand loyalty for granted has not worked in the case of McDonalds Burger chain visits among Millennials are down 16% since 2007. Part of the decrease can be attributed to different values regarding spending emerging amongst young people, including an interest in environmental sustainability and a preference for local non-franchise stores and restaurants. But another piece of the puzzle is that younger people are bypassing traditional media - and traditional methods of marketing and advertising - for online media and smartphone applications which have yet to be fully harnessed by more complacent large corporations.

 

The takeaway lesson is this: a strong brand and business model is no longer a guarantee of success with upcoming generations of consumers. Understanding not only the way they are and will be participating in the online world but also the constraints of their everyday lives will make a difference. Cookie cutter marketing that worked or works on other generations may not even reach young people through traditional channels, let alone affect them in the same ways. Also, as quickly as technology changes, the pathways to reach Millennials will also change, so focus on Millennial lifestyle fluency rather than committing to the next social-technological revolution. There are no shortcuts in this process, but Millennials make for a compelling case study, so the homework should be interesting at the very least.

Why Is Duplicate Content Bad?

One of the things we at Corporate Conversions have had to advise our clients to avoid, in order to succeed from an SEO standpoint, is including duplicate content on their websites. This can be confusing for people used to sharing content on Facebook or sites like Tumblr. If they’re giving credit to the original author and choosing to share it with a new audience, how is that a problem?

First of all, let’s define what duplicate content is. It’s material that is shared in more than one place online. Identical material. Again, real life is full of examples of identical material: people wear the same clothes, uniforms, even. They pick the same trendy hairstyles. They paint their houses the same colors and buy whole showroom suites of furniture off the sale floor. So why would it matter if a company decides to share a topical article from an industry publication on its webpage? Because search engines have a harder time than humans determining provenance. They can’t tell who wrote it first and who should get credit. This confuses them.

Let’s look at it from the “point of view” of the search engine. One of its major goals is to rank listings by relevance in order to direct search engine users to the best sites for their needs. So when it comes across the same article posted at Psychology Today and also on John Smith, Licensed Counselor’s website, it wonders to itself, “Where should I direct my users? To Psychology Today or to John Smith, Licensed Counselor?”

Search engines can’t wrinkle their foreheads, so there are a number of ways they go about deciding who to credit as the originator (and most relevant website) of this information. They can make this determination going by where the article first appeared, or by how highly ranked the sites are, or by how much of the same copy appears on each site relative to the others. The search engine will decide, however correctly, and then it will ignore or dock the sites it determines to be less relevant for including duplicate content.

This is not what you want to happen to your website, and certainly not repeatedly. This is why understanding why including duplicate material can be problematic is so important.

There are a number of ways that SEO pros get around dealing with the algorithmic nature of search engines, and if it’s important to you to periodically share content with your customers, Corporate Conversions can determine your best options for doing this without incurring any penalties. The solution may be involve changing URLs, tags, or product information, and may take time. It can be done, however. It just has to be done carefully.

If you have any questions about duplicate material, your company’s websites, or search engine penalties, feel free to contact us. We would love to discuss your options with you.

How to Incorporate Your Business SEO Strategy and Branding

SEO Strategy and BrandingHave you ever wondered how your business’s SEO strategy should incorporate its branding? Or if it, indeed, matters to your bottom line?

Part of the problem of understanding SEO and branding and how they can work together to reinforce each other is that many people do not understand either SEO or branding, no matter how often they have heard these terms used in meetings, at conferences, or online.

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The Importance of Positioning on Google

Greater than 3 / 4 of all traffic that travels to a website through the entire known Internet universe comes through search engines. Of that over 80% comes through Google. This is why SEO companies care so much about understanding Google's algorithms.

Our SEO Consultants’ goal is to be sure that your business benefits from improved Google search engine visibility. By focusing on exhaustive keyword research and subsequently selecting the right keyword phrases, our efforts have consistently yielded in increased online lead generation and sale conversions. Achieving top positioning in Google for the keywords and key phrases that concentrate on your potential customers takes a considerable time, dedication to manual link-building, knowledge and thorough monitoring of performance. That’s where we come in.

Call us at (616) 214-8392 for a free phone consultation or let us know when you would like to be contacted by filling out the contact form here. If you are in Grand Rapids, Michigan, let's get together for coffee and discuss your goals! Learn More...

Why Does My Company Need Search Engine Optimization?

When implemented properly, search engine optimization (SEO) permits businesses of any size to compete inside their niche online, particularly from a geographic perspective. Our Grand Rapids SEO Consultants can easily help your business compete with the most formidable competitors using a proven search engine optimization process customized to your company's specific niche. In addition to being one the most powerful marketing mediums today, SEO is also essentially the most economical for the long term, offering a much higher return of investment (ROI) in comparison to many traditional mediums, such as print, yellow pages, mailings, telemarketing or hiring sales personnel.

Call us at (616) 214-8392 for a free phone consultation or let us know when you would like to be contacted by filling out the contact form here. If you are in Grand Rapids, Michigan, let's get together for coffee and discuss your goals! Learn More...

Grand Rapids SEO Company & SEO Consultants

Corporate Conversions is a Grand Rapids, Michigan based company which has built its reputation on the our ability to significantly improve natural search engine rankings. During the past Five years our team of qualified Grand Rapids SEO Consultants have developed a reputation for consistently bringing client websites to the top of search results, always while using most ethical, white hat methods.

Call us at (616) 214-8392 for a free phone consultation or let us know when you would like to be contacted by filling out the contact form here. If you are in Grand Rapids, Michigan, let's get together for coffee and discuss your goals! Learn More...