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Are You Ready for Google's Mobilegeddon?

How mobile friendly is your company’s website? Do you know? If you don’t, in short order you will find out because next Tuesday, April 21, Google is releasing its updated algorithm which is designed to place mobile-accommodating sites higher in its search rankings.

Google mobile

This may sound like it’s not much to worry about. After all, website traffic from mobile phones and tablets is hardly a new thing.  In fact, in 2014 global internet traffic from mobile devices finally overtook traffic from desktops and mobile searches currently make up approximately 30% of all searches - which means that businesses with mobile unfriendly websites were already suffering from a natural decrease in traffic. But Google’s mission here is to create a better internet for the mobile user by actively penalizing companies who do not update their websites for mobile so this algorithm update is a carrot/stick approach. There will be more carrots for companies with sites that comply, and companies with sites that do not will take a beating.

 SEO experts are so concerned about the potentially catastrophic effects of that beating on businesses that they’ve nicknamed the implementation of this new algorithm “Mobilepocalypse,” and “Mobilegeddon,” among others.  However, the effects will, of course, not be the same for everyone. This change will take about a week to implement, so if you are concerned, there is still a little time to prepare. What do you need to do?  Test your website for mobile compliance. Google has provided a site that will do this for you. Click here to check. If you website is compliant, great! No worries. If How mobile friendly is your company’s website? Do you know? If you don’t, in short order you will find out because next Tuesday, April 21, Google is releasing its updated algorithm which is designed to place mobile-accommodating sites higher in its search rankings.

it isn’t, here are some questions you need to be able to answer yes to:

 

  • Does your website load quickly?

  • Is all of the content on your website’s pages accessible by scrolling up or down?

  • Are response buttons, such as “Buy,” easy to see and touch on small screens?

 Google itself released guidelines for answering the question: “What are the top three things I should know when building a site for mobile devices?” answering them thus:

  1. Make it easier for customers.

  2. Measure the effectiveness of your website by how easily mobile customers can complete common tasks.

  3. Select a mobile template, theme, or design that’s consistent for all devices (i.e., use responsive web design).


If all of this sounds confusing or difficult, as it may for many small business owners who are often caught off guard by these sorts of changes, Corporate Conversions is available to talk to you about what we can do to help make your site better and more mobile compatible. Call us today to make sure this next algorithm change does not cost you business.

Why Google's Knowledge Vault Will Change What We Believe

Generally speaking, the way Google and other search engines have been designed up until this point is to reward websites by their popularity. That is, the more a website is linked to, the higher its ranking is - even when the content on that site is erroneous. In a sense, this is not all that different from how other information is disseminated. Crackpot theories have always had an audience. But Google wants to turn that paradigm upside down and reward for truthfulness instead with its new Knowledge Vault.  

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Knowledge Vault is designed to be a store of information gathered and merged from across the web into a base of determined facts. Both human beings and machines will be able to access this information. It works much like a typical database, except that instead of pulling up data, it pulls up facts: When was the Battle of New Orleans? Who was the first Norman ruler of England? How many players make up a baseball team?

Unfortunately to expand this kind of knowledge base, people must add to it (“crowdsourcing”), but there is so much knowledge out there and so few people working to input it that Google decided to go a different way. Google’s model pulls information from all over the web and then evaluates it for accuracy via another algorithm. So far Google has gathered 1.6 billion facts, 271 million of which it rates as “confident facts” - ones that its algorithm has ranked as having a 90 percent chance of being true.

Google is far from being the only ones interested in gathering this sort of information. All of the big players including Microsoft, Facebook, and Amazon, are doing it too because, after all, knowledge is power. But while the information Facebook collects will undoubtedly have some online effect worldwide, Google’s knowledge vault will actually affect what information the public has access to. Much of the public relies on search engines to answer questions they have from recipes to research papers, and as our society becomes less reliant on traditional written archives, people will assume that the information they can access easily is the most accurate information out there; the only information out there, in fact.

Again, this is not that different from universities or media outlets choosing to promote one set of ideas or facts over another, but Google’s reach is much, much larger than that of academia or even The New York Times. And the dividing line between fact and opinion is not always very defined.

From a business standpoint, the takeaway of this trend again should be to focus on providing good, interesting, and factual content on a company website because what Google chooses to highlight is what will be seen by the public - now and even more so down the line.

 

Why You Should be Marketing to Generation X

Previously we discussed why your company should be marketing to Millennials, and in this blog, we’ll talk about the group of people aging into that favorable demographic with real buying potential: Generation X, as well as how to target your marketing to them.

While the focus of the media for years was the Baby Boomer generation, and currently it’s obsessed with the Millennials, Generation X, sandwiched between these two important demographics, has 61 million members and makes up 27% of the adult population. They also head up 30% of U.S. households - which means any business that ignores them does so at its peril.

Generation x

From a marketing perspective, it’s important to note how Generation X is unique. This is a skeptical and pragmatic group of people. They grew up under the influence of a sophisticated and ubiquitous advertising system, and they do not necessarily trust it. They are looking for the real, for the authentic, and they are not interested in getting suckered. If any current generation could be called cynical, it’s X. This is not the group of people you want to pitch anything too slick to; they won’t have it.

In terms of technology, Generation X straddles the gap between the Boomers and Millennials, handling media and technology with competence, and nearly as much familiarity as Generation Y, but without fully incorporating the digital into their regular lives as Millennials are prone to do. Gen X households are most likely to contain digital devices like DVRs, MP3 players, and digital cameras, so they’re not Luddites or technophobic. But rather than constantly text on their mobile devices, they are more prone to be checking, news, sports, and weather. This means a specifically tailored online strategy is necessary. You will not reach them with the same mobile strategies that work on Millennials. And, remember, while it may be easier to reach Millennials, they do not have as many resources or the same established authority as Generation X does at this moment in their lives.

Of all of these groups, Generation X shops most online, but its members do not spend the most money. As could be predicted by the generally skeptical nature of this group, they like to research online before buying, and they are active review readers. A proper online marketing strategy would be for businesses to actively monitor their Yelp and other review listings and to target search engine advertising. Generation Xers can also be influenced by that old standby, the money back guarantee.  Interestingly enough, Gen Xers are more open to direct mail marketing than other generations, reporting higher numbers for opening their mail on the same day, as well as reading it.  

There are, of course, hundreds or thousands of other observations and extrapolations that could be made about this group of people, and none of them would apply to the group as a whole. But if your business draws from Generation X or would benefit from engaging them, it’s worth it to take the time to understand how and when and where to do so and market accordingly.

 

The Importance of Positioning on Google

Greater than 3 / 4 of all traffic that travels to a website through the entire known Internet universe comes through search engines. Of that over 80% comes through Google. This is why SEO companies care so much about understanding Google's algorithms.

Our SEO Consultants’ goal is to be sure that your business benefits from improved Google search engine visibility. By focusing on exhaustive keyword research and subsequently selecting the right keyword phrases, our efforts have consistently yielded in increased online lead generation and sale conversions. Achieving top positioning in Google for the keywords and key phrases that concentrate on your potential customers takes a considerable time, dedication to manual link-building, knowledge and thorough monitoring of performance. That’s where we come in.

Call us at (616) 214-8392 for a free phone consultation or let us know when you would like to be contacted by filling out the contact form here. If you are in Grand Rapids, Michigan, let's get together for coffee and discuss your goals! Learn More...

Why Does My Company Need Search Engine Optimization?

When implemented properly, search engine optimization (SEO) permits businesses of any size to compete inside their niche online, particularly from a geographic perspective. Our Grand Rapids SEO Consultants can easily help your business compete with the most formidable competitors using a proven search engine optimization process customized to your company's specific niche. In addition to being one the most powerful marketing mediums today, SEO is also essentially the most economical for the long term, offering a much higher return of investment (ROI) in comparison to many traditional mediums, such as print, yellow pages, mailings, telemarketing or hiring sales personnel.

Call us at (616) 214-8392 for a free phone consultation or let us know when you would like to be contacted by filling out the contact form here. If you are in Grand Rapids, Michigan, let's get together for coffee and discuss your goals! Learn More...

Grand Rapids SEO Company & SEO Consultants

Corporate Conversions is a Grand Rapids, Michigan based company which has built its reputation on the our ability to significantly improve natural search engine rankings. During the past Five years our team of qualified Grand Rapids SEO Consultants have developed a reputation for consistently bringing client websites to the top of search results, always while using most ethical, white hat methods.

Call us at (616) 214-8392 for a free phone consultation or let us know when you would like to be contacted by filling out the contact form here. If you are in Grand Rapids, Michigan, let's get together for coffee and discuss your goals! Learn More...